To get the best results from an email outreach strategy, it’s important to consider some essential aspects. Read on to learn more about the main tips to keep in mind when you are putting together an email outreach strategy.
What is Email Outreach?
Email outreach refers to the process of getting in touch with female phone number data people using email. In terms of content marketing, this is usually done with the main goal of promoting a piece of content, request a backlink, or form a collaboration or partnership with an influencer.
Most businesses have had some bad outreach emails – in fact, you might have an inbox that is full of them. And receiving these terrible emails might have got you wondering whether or not email outreach is something that can actually work.
The good news is that yes, it can, but you need to send the right type of outreach emails. These are emails that are not going to make you look like a spammer and will actually provide value to the people that you are sending them to, helping you get the desired results.
Best Outreach Sequences
When you send outreach emails that recipients are excited to see, your will notice some of the main benefits for your business. Email outreach has lots of different benefits when done correctly. These include:
It is still one of the most effective ways to build links, with most link-building methods requiring you to send outreach emails.
It can help you build relationships with other people in your industry, which can lead to guest posting opportunities, partnerships, interviews, and more.
Email outreach to journalists that are highly targeted can lead to further press coverage for your business.
Some of the main best practices for email outreach include:
Compile a Target List
Making sure that your outreach emails are going to the correct people is one of the most important aspects of email outreach. This might sound like common sense, but you might be shocked to hear how many emails are sent to the wrong people.
To create a list of outreach targets, do the following:
Set goals – different outreach targets will need different goals. For example, if you want press coverage, then look for journalists who cover a relevant topic.
On the other hand, if you are link building, then look for people who have linked to similar pages before. You need to know exactly what you want to achieve with the outreach before you start sending out emails.
Create the list – Make a spreadsheet that includes the targets’ names, why you want to reach out to them, and the URLs of relevant pages.
