List of 12 Best SEO Audit Tools in 2023
Posted: Wed Dec 04, 2024 6:31 am
Auditing your website’s SEO metrics is crucial to succeeding in today’s competitive online environment. You may have a beautiful new website with the latest design and development features or spend a fortune on SEO services , but if you’re not using reliable SEO site audit tools to monitor search metrics, you could miss issues or changes that are impacting your business . Keeping up with Google’s constant algorithm changes can be overwhelming on your own, and mongolia b2b leads
conducting periodic SEO site audits can be tedious and time-consuming. That’s why finding effective SEO audit tools can be extremely helpful when it comes to staying on top of search results . Here, we’ve got eight of the best tools for general audits, as well as four of the best tools for local search.
Contents hide
1 8 Best SEO Audit Tools for Websites
1.1 Google Search Console
1.2 Screaming Frog
1.3 SEMrush Site Audit
1.4 Google PageSpeed Insights
1.5 Ahrefs Site Audit Tool
1.6 GTmetrix
1.7 UberSuggest
1.8 SEOMator
2 4 Best Local SEO Audit Tools
2.1 Listing Management Tool by SEMrush
2.2 Moz Local
2.3 Whitespark
2.4 Synup
3 Using Free SEO Audit Tools to Improve Performance
4 What You Can Get With SEO Technical Audit Tools
4.1 Related publications:
8 Best SEO Audit Tools for Websites
We have compiled a list of the eight best free SEO audit tools that will help you get actionable insights into how your website is performing. Whether you are a business owner , digital marketer , or SEO professional, these top SEO audit tools will help you stay on top of how your organization is ranking in search engine results pages ( SERPs ). In this list of SEO audit tools, our goal is to provide you with the best SEO audit tools that will give you actionable insights that you can immediately use to improve your results.
Google Search Console
Since Google accounts for over 90% of search queries , it ranks first on the list. While Google is tight-lipped about how they rank sites, they do provide excellent tools for monitoring your site's performance. Google Search Console ( a separate platform from, but complementary to, Google Analytics ) is a suite of tools and reports that allow you to assess and diagnose most technical SEO issues , including:
Check that Google's web crawlers can access all pages on your site.
Allows you to submit new pages or content for indexing.
Analyze all backlinks .
Track keywords and their ranking positions.
Post-click data such as bounce rate , site engagement , and conversion rate for e-commerce .
Set up notifications to receive emails when new issues are discovered in Google Search Console .
Screaming Frog
Screaming Frog is a leader in technical SEO analysis and is, in fact, used by Google, Amazon, Disney, and Apple . Offering both a free (up to 500 URLs per crawl ) and premium (unlimited URLs) version, Screaming Frog offers an SEO spider that analyzes sites at lightning speed and provides robust recommendations on a range of topics, including:
Identify broken links .
Find missing or poorly optimized metadata (title tags, meta descriptions ).
Determine the correct use of H1 and H2 headings.
Generates XML sitemaps that allow your pages to be indexed faster.
Audit redirects .
Identify duplicate content , pages or copies.
Identify errors or warnings.
SEMrush Site Audit
One of the best all-in-one SEO marketing platforms, SEMrush offers both a free (up to 100 pages per audit report) and premium (unlimited pages) version. SEMrush’s site audit tool diagnoses 130+ pages and technical SEO data points, including:
SEMrush has a modern dashboard and reporting capabilities.
Custom reporting that can include data on international SEO, site usability, overall site performance, and more.
Intuitive reports with suggested actions to resolve errors, warnings and notifications, including:
Loading speed ,
Content issues,
Meta tags,
HTTPS security protocols ,
Internal linking ,
JS and CSS errors, and much more.
Google PageSpeed Insights
A free tool from Google, PageSpeed Insights analyzes key speed metrics for mobile and desktop devices. Page speed is part of Google's Core Web Vitals, which has seen a major push toward SERPs in the last year. Slow speed leads to poor performance, lower conversions , and higher bounce rates. Google PageSpeed Insights measures important speed analytics metrics such as:
]
The first meaningful paint
The first significant paint
The first CPU is idle
Time for interactivity
Speed index
Ahrefs Site Audit Tool
Another leading SEO marketing company
conducting periodic SEO site audits can be tedious and time-consuming. That’s why finding effective SEO audit tools can be extremely helpful when it comes to staying on top of search results . Here, we’ve got eight of the best tools for general audits, as well as four of the best tools for local search.
Contents hide
1 8 Best SEO Audit Tools for Websites
1.1 Google Search Console
1.2 Screaming Frog
1.3 SEMrush Site Audit
1.4 Google PageSpeed Insights
1.5 Ahrefs Site Audit Tool
1.6 GTmetrix
1.7 UberSuggest
1.8 SEOMator
2 4 Best Local SEO Audit Tools
2.1 Listing Management Tool by SEMrush
2.2 Moz Local
2.3 Whitespark
2.4 Synup
3 Using Free SEO Audit Tools to Improve Performance
4 What You Can Get With SEO Technical Audit Tools
4.1 Related publications:
8 Best SEO Audit Tools for Websites
We have compiled a list of the eight best free SEO audit tools that will help you get actionable insights into how your website is performing. Whether you are a business owner , digital marketer , or SEO professional, these top SEO audit tools will help you stay on top of how your organization is ranking in search engine results pages ( SERPs ). In this list of SEO audit tools, our goal is to provide you with the best SEO audit tools that will give you actionable insights that you can immediately use to improve your results.
Google Search Console
Since Google accounts for over 90% of search queries , it ranks first on the list. While Google is tight-lipped about how they rank sites, they do provide excellent tools for monitoring your site's performance. Google Search Console ( a separate platform from, but complementary to, Google Analytics ) is a suite of tools and reports that allow you to assess and diagnose most technical SEO issues , including:
Check that Google's web crawlers can access all pages on your site.
Allows you to submit new pages or content for indexing.
Analyze all backlinks .
Track keywords and their ranking positions.
Post-click data such as bounce rate , site engagement , and conversion rate for e-commerce .
Set up notifications to receive emails when new issues are discovered in Google Search Console .
Screaming Frog
Screaming Frog is a leader in technical SEO analysis and is, in fact, used by Google, Amazon, Disney, and Apple . Offering both a free (up to 500 URLs per crawl ) and premium (unlimited URLs) version, Screaming Frog offers an SEO spider that analyzes sites at lightning speed and provides robust recommendations on a range of topics, including:
Identify broken links .
Find missing or poorly optimized metadata (title tags, meta descriptions ).
Determine the correct use of H1 and H2 headings.
Generates XML sitemaps that allow your pages to be indexed faster.
Audit redirects .
Identify duplicate content , pages or copies.
Identify errors or warnings.
SEMrush Site Audit
One of the best all-in-one SEO marketing platforms, SEMrush offers both a free (up to 100 pages per audit report) and premium (unlimited pages) version. SEMrush’s site audit tool diagnoses 130+ pages and technical SEO data points, including:
SEMrush has a modern dashboard and reporting capabilities.
Custom reporting that can include data on international SEO, site usability, overall site performance, and more.
Intuitive reports with suggested actions to resolve errors, warnings and notifications, including:
Loading speed ,
Content issues,
Meta tags,
HTTPS security protocols ,
Internal linking ,
JS and CSS errors, and much more.
Google PageSpeed Insights
A free tool from Google, PageSpeed Insights analyzes key speed metrics for mobile and desktop devices. Page speed is part of Google's Core Web Vitals, which has seen a major push toward SERPs in the last year. Slow speed leads to poor performance, lower conversions , and higher bounce rates. Google PageSpeed Insights measures important speed analytics metrics such as:
]

The first meaningful paint
The first significant paint
The first CPU is idle
Time for interactivity
Speed index
Ahrefs Site Audit Tool
Another leading SEO marketing company