But you already knew that, let's look at some important data:
valentine's day graphic
Chart greece consumer email list published by Statista
Some countries, such as Uruguay, Colombia and Bolivia, celebrate this day on another date, so check your segments and do not send information about February 14 to residents of these countries.
The average spending per person on these dates is $70 dollars.
Google reported an 18% increase in pre-order searches for gifts on mobile devices
YouTube also increases its searches by 47% for topics related to Valentine's Day.
Searches increase from the last days of January and the first days of February.
The best sellers are perfumes, jewelry, chocolates and food.
5 out of 10 people expect to receive food as a gift
If any of the above has sparked your interest in activating your marketing on Valentine's Day, here is the step-by-step guide to sending email campaigns and boosting your sales during these dates.
Before you begin:
If your campaign extends beyond one country, remember to exclude those that do not celebrate this day.
Create a consistent email template for all campaigns and remember to include colors related to the date.
