Social Networks & Social Ads Pinterest Analytics: How to Measure Your Strategy on the Platform
Posted: Wed Dec 04, 2024 6:50 am
If you already have a Pinterest account or want to start having a presence on this social network and continue growing, it is very important that you use Pinterest Analytics, the tool that this platform provides you to measure the performance of both your organic and sponsored content, that is, both the content that you upload to your profile and the content that you publish in the social network's social ads. In this article we show you all the keys so that you know how to use it and get the most out of your advertising on Pinterest and your content marketing strategy on the platform.
Do you want to know the best tools to successfully manage your social media profiles ? Click here and download our free ebook
Pinterest Analytics: How to measure your strategy on the platform
What is Pinterest Analytics?
Pinterest Analytics is the tool that the social network itself makes available to users so that they can know the statistics and evolution of their profile, boards, pins and social ads on the platform.
Thanks to the information provided by this tool, content creators can learn about the characteristics of their target audience and market trends. In addition, this resource will also be of great help when setting objectives and designing your content strategy on the social network.
Because Pinterest Analytics will help you learn more about your audience and their needs, you will be able to better target your campaigns and publications and thus increase your sales .
Pinterest Analytics
How you can use it to measure your strategy
First of all, to be able to access Pinterest Analytics you must have a business account on the platform. Then, depending on the device you use, you will access it in one way or another. If you access the social network through a computer, you will find this tool in the upper left area of the screen, under the “Analytics” button. If, on the other hand, you access it from a mobile phone, you must go to your profile and click on the three-bar icon located in the upper right corner.
Once you're logged in, you'll have the option to view bahrain phone number resource 5 types of analytics: overview, your audience, your conversions, videos, and trends.
Below we explain each of them in more depth.
Overview Analytics – Here you can analyse the performance of your boards and pins in general. The tool gives you the option to select the dates you want to know the data for and whether you want to see the performance of all your posts, only social ads or only organic ones.
In addition, you can also choose whether you want to see your videos, pins or ideas. All the information will appear in graphical format and in this section you will be shown metrics such as the number of saves, impressions, engagement , clicks and reach. Finally, you will be able to see the boards that are having the most success of all those you have published, as well as the pins with the best results.
Do you want to know the best tools to successfully manage your social media profiles ? Click here and download our free ebook
Pinterest Analytics: How to measure your strategy on the platform
What is Pinterest Analytics?
Pinterest Analytics is the tool that the social network itself makes available to users so that they can know the statistics and evolution of their profile, boards, pins and social ads on the platform.
Thanks to the information provided by this tool, content creators can learn about the characteristics of their target audience and market trends. In addition, this resource will also be of great help when setting objectives and designing your content strategy on the social network.
Because Pinterest Analytics will help you learn more about your audience and their needs, you will be able to better target your campaigns and publications and thus increase your sales .
Pinterest Analytics
How you can use it to measure your strategy
First of all, to be able to access Pinterest Analytics you must have a business account on the platform. Then, depending on the device you use, you will access it in one way or another. If you access the social network through a computer, you will find this tool in the upper left area of the screen, under the “Analytics” button. If, on the other hand, you access it from a mobile phone, you must go to your profile and click on the three-bar icon located in the upper right corner.
Once you're logged in, you'll have the option to view bahrain phone number resource 5 types of analytics: overview, your audience, your conversions, videos, and trends.
Below we explain each of them in more depth.
Overview Analytics – Here you can analyse the performance of your boards and pins in general. The tool gives you the option to select the dates you want to know the data for and whether you want to see the performance of all your posts, only social ads or only organic ones.
In addition, you can also choose whether you want to see your videos, pins or ideas. All the information will appear in graphical format and in this section you will be shown metrics such as the number of saves, impressions, engagement , clicks and reach. Finally, you will be able to see the boards that are having the most success of all those you have published, as well as the pins with the best results.