What kind of web advertising is effective for btob marketing? A detailed explanation of the differences from regular web
Posted: Wed Dec 04, 2024 6:54 am
"I want to advertise to companies and business people, but I don't know which web ads to use..."
I think there are many business owners and marketers who have the same concerns. Even if you are already using regular listing ads and SNS ads, you may not get the results you expected.
To achieve results in BtoB marketing, it is important to run web ads that are specialized for BtoB . In this article, we will introduce effective web ads for BtoB marketing, listing specific media. If you want to run web ads that are specialized for BtoB, please read to the end.
table of contents
Differences between BtoB-specific web advertising and regular web advertising
Effective web advertising medium for BtoB marketing
Eight Ads
Wantedly People Ads
PRESIDENT Online Advertising
MicroAd -Shirareru-
It is also effective to use multiple media specialized for BtoB
summary
Differences between BtoB-specific web advertising and regular web advertising
Web advertising involves delivering ads through media, websites, search engines, etc., but there are differences between BtoB-specific web advertising and regular web advertising.
First of all, in the case of regular web list of tajikistan consumer email advertising such as listing ads and SNS ads, the main target audience is " general consumers ." Most of the targeting items are personal, such as age, residential area, and interests. It can be said that it is inefficient to deliver ads to companies using listing ads and SNS ads.
In contrast, BtoB-specific web advertising allows for ad delivery to media and tools that provide corporate services to companies . Targeting also includes items related to company information such as company size and industry, allowing you to set targets according to your company.
When conducting BtoB marketing, it can be said that web advertising specialized for BtoB is an essential tool.
Effective web advertising medium for BtoB marketing
The following media are effective web advertising media for BtoB marketing:
Eight Ads
Wantedly People Ads
PRESIDENT Online Advertising
Micro Ads
Eight Ads
Source:
Eight Ads is a service that delivers advertisements through the business card management app "Eight." Eight is a business card management app that allows you to manage business card information online, and has been introduced to over 2,300 companies in total. Eight's users are mostly male business people with managerial positions. Their occupations are diverse, ranging from sales to marketing and administrative departments.
Eight Ads also allows you to narrow down your ad delivery destinations by the following items.
Department
Position
region
Employee size
Sales scale
Industry
By delivering advertisements through the Eight app, it is possible to appeal directly to target corporate stakeholders.
Wantedly People Ads
Wantedly People Ads is a service that allows you to deliver ads onthe business card management app "Wantedly Peoplase in November 2016, Wantedly People has been used by a wide range of companies and business people. The number of individual users of Wantedly People has exceeded 3 million, making it the largest number of users among business card management apps.
The majority of Wantedly People users are business people in their 20s to 50s who live in urban areas. 35% of registered users are section managers or department managers or above, and 20% are top managers such as company presidents and executives, making the site notable for its large number of users being high-class business people.
Wantedly People Ads offers a wide range of delivery formats, including " Article Ads ," which mainly deliver article ads , " Story Ads ," which can deliver infographics, and " Video Ads ," which can deliver video ads . By selecting the format that best suits the content of your ad, you can conduct B2B marketing more effectively.
I think there are many business owners and marketers who have the same concerns. Even if you are already using regular listing ads and SNS ads, you may not get the results you expected.
To achieve results in BtoB marketing, it is important to run web ads that are specialized for BtoB . In this article, we will introduce effective web ads for BtoB marketing, listing specific media. If you want to run web ads that are specialized for BtoB, please read to the end.
table of contents
Differences between BtoB-specific web advertising and regular web advertising
Effective web advertising medium for BtoB marketing
Eight Ads
Wantedly People Ads
PRESIDENT Online Advertising
MicroAd -Shirareru-
It is also effective to use multiple media specialized for BtoB
summary
Differences between BtoB-specific web advertising and regular web advertising
Web advertising involves delivering ads through media, websites, search engines, etc., but there are differences between BtoB-specific web advertising and regular web advertising.
First of all, in the case of regular web list of tajikistan consumer email advertising such as listing ads and SNS ads, the main target audience is " general consumers ." Most of the targeting items are personal, such as age, residential area, and interests. It can be said that it is inefficient to deliver ads to companies using listing ads and SNS ads.
In contrast, BtoB-specific web advertising allows for ad delivery to media and tools that provide corporate services to companies . Targeting also includes items related to company information such as company size and industry, allowing you to set targets according to your company.
When conducting BtoB marketing, it can be said that web advertising specialized for BtoB is an essential tool.
Effective web advertising medium for BtoB marketing
The following media are effective web advertising media for BtoB marketing:
Eight Ads
Wantedly People Ads
PRESIDENT Online Advertising
Micro Ads
Eight Ads
Source:
Eight Ads is a service that delivers advertisements through the business card management app "Eight." Eight is a business card management app that allows you to manage business card information online, and has been introduced to over 2,300 companies in total. Eight's users are mostly male business people with managerial positions. Their occupations are diverse, ranging from sales to marketing and administrative departments.
Eight Ads also allows you to narrow down your ad delivery destinations by the following items.
Department
Position
region
Employee size
Sales scale
Industry
By delivering advertisements through the Eight app, it is possible to appeal directly to target corporate stakeholders.
Wantedly People Ads
Wantedly People Ads is a service that allows you to deliver ads onthe business card management app "Wantedly Peoplase in November 2016, Wantedly People has been used by a wide range of companies and business people. The number of individual users of Wantedly People has exceeded 3 million, making it the largest number of users among business card management apps.
The majority of Wantedly People users are business people in their 20s to 50s who live in urban areas. 35% of registered users are section managers or department managers or above, and 20% are top managers such as company presidents and executives, making the site notable for its large number of users being high-class business people.
Wantedly People Ads offers a wide range of delivery formats, including " Article Ads ," which mainly deliver article ads , " Story Ads ," which can deliver infographics, and " Video Ads ," which can deliver video ads . By selecting the format that best suits the content of your ad, you can conduct B2B marketing more effectively.