What tools do marketers have to find and collaborate with TikTok influencers? What content works best? How can we implement an influencer marketing strategy on TikTok? We'll tell you all about it in this guide.
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Marketing with Influencers on TikTok: the most complete guide
Influencer Marketing Tools on TikTok
The first thing you should know is that TikTok belarus phone number resource already has a native tool to find video creators to collaborate with. The official platform for collaborations between brands and influencers on this network is called TikTok Creator Marketplace .
Creator Marketplace lets you leverage TikTok’s exclusive insights into audience, growth trends, top-performing videos, and more to choose the best collaborators for your brand.
This tool is based on a search engine specialized in finding the perfect TikTok influencers by searching a database of more than 1.5 million TikTokers using keywords. It also includes campaign management and reporting tools.
The content that works best on TikTok
Any collaboration between influencers and brands must be based on the creation of quality content . Therefore, in order to implement influencer marketing on TikTok, we need to know what types of organic content work best on this network. Take note:
Hashtag challenges . This is one of the formats that has launched TikTok into stardom. It consists of users recording themselves doing a challenge and tagging it with the corresponding hashtag. One of the brands that has used it most successfully is Kaiku Caffe Latte. Under the hashtag #retokaiku, they encouraged users to come out with their favorite coffee from the brand in the video and demonstrate their naturalness in exchange for the chance to win an iPhone 11. The hashtag got more than 67 million views.
Emotional situations . We know that one of the best ways to get users to take action is to generate emotions, and video is one of the best ways to achieve this.
Personal stories . TikTok stands out for being a network where users show themselves as they are, with a very different style from the perfect images that made Instagram famous. Honesty is a very important value on TikTok, so go ahead and show the most human side of your brand and tell the personal stories behind it.
Tips and advice . TikTok is a great network for all kinds of mini tutorials and video demonstrations.
Music and dance . TikTok became famous thanks to music videos, and this element is still very present today. In fact, the influencer with the most followers worldwide at the moment is the American dancer Charli d'Amelio. Among the most successful Spanish creators there are also several accounts dedicated to music, such as Twin Melody.
Humor and memes . These two resources are popular on most social networks, and TikTok is no exception.
