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Inbound Marketing for NGOs: best strategies and examples
Benefits of applying inbound marketing to your NGO
Inbound marketing has become one of the most effective and popular ways to attract customers or, in the case of an NGO, volunteers or collaborators. It is also a way to keep those who are already part of the organization interested in it. However, this type of strategy has other interesting benefits that are worth knowing:
Building trust
By creating quality, interesting and valuable content, you can attract people interested in very specific topics. The more content you create, the easier it will be to position yourself as a reference within the sector to which your company or, in this case, your NGO belongs.
Content creation is usually aimed at increasing web traffic and, consequently, also sales. In the case of an NGO, the objective is not this, but rather to publicize the actions carried out by the organization within a specific area or group thanks to the actions or donations of partners, volunteers and collaborators. This means that the more information the user has about the field in which the NGO operates and its actions, the more confidence they will have in it .
It is a way to build loyalty among volunteers and collaborators.
Users who have become members, volunteers or collaborators of the NGO like to be informed about the actions of social interest that it is carrying out or will carry out in the future . In this way, they know where the money is going and the efforts invested in it. In turn, transparency always helps to attract new potential collaborators.
More traffic is generated
When a good inbound marketing strategy is implemented and search engines start to consider the website a reference within a specific sector or topic , traffic increases. This leads to building the reputation of the NGO, helps to generate trust and increase the number of volunteers and collaborators, which will allow more projects of social interest to be carried out.
Visibility of one or more causes of social interest
Giving visibility to a problem is a way of giving a voice to the affected group , which is achieved through content. In other words, it is possible to raise awareness among the belgium phone number resource population about situations or problems that affect today's society regardless of the area to which they belong: health, cultural, social... and to make them participate in their resolution.
Inbound marketing strategies for your NGO
An inbound marketing strategy for NGOs is not very different from the one that would be designed for a company or commercial brand, so it is important to take into account the following steps:
1. Define some objectives
It is important that the NGO has very well-defined objectives , since based on these, content can be created and published that makes visible to the community the problem against which it wants to fight or for which it intends to find a solution.
It is also important that these objectives are clearly defined on the website, on social media and on any channel used to reach the public, as it is important that the public knows what the NGO is trying to achieve.
