Online Marketing & Digital Marketing Indirect marketing: what it is and examples that work

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Marketing strategies are essential for any company. However, there are some that, in an attempt to attract the public's attention, end up being intrusive and uncomfortable, causing a rejection reaction in consumers. A clear example of this can be seen in those phone calls that often interrupt our rest. In contrast to these strategies, which are included within direct marketing, we find those known as indirect marketing, much more subtle and organic practices for attracting customers . Below we will tell you in more depth what they are about, their benefits and how to implement them in your business.
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Indirect marketing, what it is and examples that work


What is indirect marketing?
Indirect marketing is made up of all those customer acquisition techniques that are carried out in a subtle way and through the transmission of valuable content . In other words, they are marketing strategies that try to promote products or services without making it seem like they are being promoted or that there is a commercial purpose behind them.

In contrast to indirect marketing, we find direct marketing . This type of marketing is the best known and does not try to conceal its intention to sell, as it consists of attracting the public's attention through more intrusive advertising messages. An example of this type of marketing can be seen in television commercials, sales calls or sales emails.



Advantages of indirect marketing
Direct marketing can be very useful for increasing belize phone number resource a brand's sales in the short term, as well as for starting to position it. In addition, its implementation is also interesting if we want to attract a lot of attention or persuade a certain audience to carry out a specific action. However, indirect marketing has another series of advantages that can help you more if your objectives are other, such as:



Strengthen your relationship with people who are already customers.
Attract new customers.
Increase brand reputation.
Stand out from your competitors.
Establish a long-term relationship with your clients.
Pay more attention to the needs of your users.
Increase your audience's trust.
Although we are comparing the advantages of one type of marketing over another, as a brand you do not have to choose one and disregard the other. Both are complementary and it is ideal to use both in the right measure so that they help your brand objectives.



Requirement to carry it out: digitalization
The essential thing to start carrying out a successful indirect marketing strategy is to have a company that has a minimum of digitalization , since most indirect marketing techniques are going to be carried out in the virtual world (although, as we will see later, there are also some that are developed in the physical plane).