Difficult to analyze delivery results

[mehjabins870]

Therefore, it is a good idea to check the three-level rating of assets: "low," "good," and "best," and replace low-rated assets with new ones as necessary.

Here's how to check your P-MAX asset valuation:

Click on the Campaign icon on the dashboard.
Click "Campaigns"
Select the campaign for which you want to view the asset report
Click on “Asset Groups” under “Campaigns” in the left panel
Click View details for the asset group for which uae telegram database you want to view the asset report
Check back regularly and replace assets to improve performance where necessary.


One of the benefits of P-MAX is the automation achieved through its AI learning function, which makes it easy to use, but it does not make it easy to analyze the results of distribution.

Compared to traditional campaign ads, the amount of information in the reports is small, and it is difficult to verify the results and formulate new strategies based on detailed information for each user or asset.
For the time being, it is recommended to analyze the overall P-MAX campaign figures, the "listing group" figures within the campaign, and the figures listed in the "Diagnosis" of the "Product".

The "Listing Group" figure is the total of the figures delivered to listing ads and shopping ads, and the "Diagnosis" figure is the result of delivery to shopping ads.
The delivery figures for display ads and discovery ads cannot be determined, but if you classify them into three categories, listing, shopping, and others, you can get a certain degree of outlook.

Not suitable for short-term delivery
It should also be kept in mind that P-MAX is not suitable for short-term delivery.
P-MAX, which features automatic optimization, requires a certain amount of learning time to improve the accuracy of the AI's machine learning.

By the way, the data accumulation test period recommended by Google in their official help is about 4 to 6 weeks after delivery.
In order to increase the effectiveness of your ads, you should create an operation plan taking into account the AI ​​learning period.
The way P-MAX is operated may change in future updates.

However, even beginners can create it relatively easily, and if you take advantage of its feature of being able to automatically distribute ads to multiple Google Ads ad slots, it will be very cost-effective. Be sure to fully understand the operation methods and key points of P-MAX, which has the potential to greatly change future advertising services, and increase your conversion rate by operating it in a way that suits your company and products.

P-MAX is not a medium where you can just start distributing and everything will work out; even amateurs can easily distribute content, but it is important to be aware that even experts can find it difficult to use.