In the case of traditional advertising operations that transition to LPs, it was necessary to assume that the LP production period would be about one month, and the average production cost would be 100,000 to 600,000 yen.
By operating Meta Ads (Facebook Ads), even beginners can create ads relatively easily and for free.
In addition, since it can be operated within the daily budget set by the company, it is easy to operate even for small businesses and sole proprietors.
By the way, there are two types of budget ukraine telegram database settings for Meta Ads (Facebook Ads): daily budget and lifetime budget. The daily budget is the average amount to be spent in a week.
On days with better results, the daily budget can be up to 75% more than the daily budget, but the average total amount for the week is set not to exceed the daily budget.
If you set a reasonable budget, you can expect advertising results at a lower cost than traditional advertising campaigns.
Recommended campaigns for using Meta Ads (Facebook Ads) for B2B
In this chapter, we will introduce two campaigns that we recommend when using Meta Ads (Facebook ads) for B2B businesses.
Companies that are considering introducing it should definitely refer to this.
The first one is the "lead generation ad" mentioned earlier.
Lead generation ads do not require a transition to a landing page, and Facebook profile information is automatically reflected in the form.
If you use Facebook user information effectively, you can reach potential users, so it is especially recommended for companies that want to develop new customers.
In addition, the information obtained through lead generation ads can be used to analyze users' thoughts and needs by linking it to a customer relationship management tool (CRM).
Regularly checking user behavior history can also be useful when improving ad copy and creative and changing questions.
Since there is no LP, the information that can be conveyed is limited.
The disadvantages are that you have to control the CVR/CTR with creative and it is difficult to filter the user's enthusiasm.
ASC (Shopping Ads)
ASC (Shopping Ads) is also recommended for B2B businesses.
ASC is an abbreviation for "Advantage + Shopping Campaign" and was launched by Meta in 2022.
It is an advertising campaign that upgrades the existing service and automates delivery and settings using AI machine learning, and its delivery method is similar to Google Ads' P-MAX.
There are three main differences between traditional advertising campaigns and ASC:
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