Blendee Marketing Automation and GDPR, full compliance!
Posted: Wed Dec 04, 2024 8:22 am
At last, we have arrived! There is very little time left until the entry into force of the GDPR (General Data Protection System), or the new General Regulation on data protection (EU/679/2016) which was adopted on 27 April 2016 and which aims to strengthen and unify the laws on the protection of personal data of natural persons, as well as on the free circulation of such data. This regulation repeals Directive 95/46/EC, effectively starting a new era of privacy .
Blendee, always extremely sensitive to these issues, has also adopted in this case an innovative approach that goes beyond the simple dictates of the regulation, guaranteeing its customers and their end users, total transparency regarding the correct use of the data collected. In fact, since 2017, Blendee has adopted systems capable of guaranteeing what later became the cornerstones of the new regulation.
The technology on which the software is based is in fact much more complex and complete than the simple tracking of cookies; an example above all is the use of fingerprinting, capable of guaranteeing greater precision of the data collected. These technologies also make one of the aspects of consumer protection most stressed by the new regulation possible, namely the consumer's right to be forgotten. Blendee's omnichannel system in fact guarantees that the exercise of this right occurs on all channels tracked by the platform, thus guaranteeing consumers in a strengthened way.
Changes introduced by the GDPR
Let's look at the most important changes introduced by the GDPR together :
Server Territoriality: Your personal data (and your customers' data) must be stored in European territory. If the data is stored outside the EU, in accordance with the GDPR , Blendee will take care to verify that the countries to which the data is transferred guarantee an adequate level of protection of personal data (adequacy decision of the European Commission), or adequate guarantees are adopted through contractual instruments (model clauses; binding corporate rules).
Right to be forgotten: Your users have list of aruba consumer email the right to be forgotten and, upon their request, you must be able to delete their data from your database.
Right to Portability: Your customers have the right to request that their data be returned to them or transferred to another company in a structured, commonly used and machine-readable format.
Request for consent: Consent to the processing of personal data must in any case be requested in the manner provided and with respect to a correctly formulated information notice.
Data Protection Assurance: You must implement data protection by design ( privacy by design) of your IT solutions and systems.
Increased fines: Administrative fines for violations of the law are increasing – up to 20 million Euros and 4% of turnover, if higher.
Administrators' Responsibility: The new rules on liability are functional to ensure that the owner has adopted the organizational and technological security measures appropriate to the risk and is able to demonstrate that its processing takes place in compliance with the GDPR .
Security Breach Notification: You are obliged to notify the Data Protection Authority of any incident involving a data breach in terms of loss of confidentiality, integrity and availability and you have a short deadline to do so: 72 hours!
These are important changes that with the use of Blendee are guaranteed both with regard to the method of data collection and for all procedures for storage, use and possible deletion of the same . You will therefore be able to continue working and in total tranquility, certain that your data, as well as that of your consumers, are managed in a manner fully compliant with the new regulation!
Blendee, always extremely sensitive to these issues, has also adopted in this case an innovative approach that goes beyond the simple dictates of the regulation, guaranteeing its customers and their end users, total transparency regarding the correct use of the data collected. In fact, since 2017, Blendee has adopted systems capable of guaranteeing what later became the cornerstones of the new regulation.
The technology on which the software is based is in fact much more complex and complete than the simple tracking of cookies; an example above all is the use of fingerprinting, capable of guaranteeing greater precision of the data collected. These technologies also make one of the aspects of consumer protection most stressed by the new regulation possible, namely the consumer's right to be forgotten. Blendee's omnichannel system in fact guarantees that the exercise of this right occurs on all channels tracked by the platform, thus guaranteeing consumers in a strengthened way.
Changes introduced by the GDPR
Let's look at the most important changes introduced by the GDPR together :
Server Territoriality: Your personal data (and your customers' data) must be stored in European territory. If the data is stored outside the EU, in accordance with the GDPR , Blendee will take care to verify that the countries to which the data is transferred guarantee an adequate level of protection of personal data (adequacy decision of the European Commission), or adequate guarantees are adopted through contractual instruments (model clauses; binding corporate rules).
Right to be forgotten: Your users have list of aruba consumer email the right to be forgotten and, upon their request, you must be able to delete their data from your database.
Right to Portability: Your customers have the right to request that their data be returned to them or transferred to another company in a structured, commonly used and machine-readable format.
Request for consent: Consent to the processing of personal data must in any case be requested in the manner provided and with respect to a correctly formulated information notice.
Data Protection Assurance: You must implement data protection by design ( privacy by design) of your IT solutions and systems.
Increased fines: Administrative fines for violations of the law are increasing – up to 20 million Euros and 4% of turnover, if higher.
Administrators' Responsibility: The new rules on liability are functional to ensure that the owner has adopted the organizational and technological security measures appropriate to the risk and is able to demonstrate that its processing takes place in compliance with the GDPR .
Security Breach Notification: You are obliged to notify the Data Protection Authority of any incident involving a data breach in terms of loss of confidentiality, integrity and availability and you have a short deadline to do so: 72 hours!
These are important changes that with the use of Blendee are guaranteed both with regard to the method of data collection and for all procedures for storage, use and possible deletion of the same . You will therefore be able to continue working and in total tranquility, certain that your data, as well as that of your consumers, are managed in a manner fully compliant with the new regulation!