Emails in HTML Format: Errors and Corrections
Posted: Wed Dec 04, 2024 8:44 am
Your email or newsletter should be the perfect balance of text, white space, images and links. However, you might be surprised how many email marketers get this delicate equation completely wrong.
Emails with too many images. We've seen it all at Benchmark .
However, this article is intended to help you get it right. What we have done in this space is list the most common mistakes and errors in the HTML format – and netherlands consumer email list how to fix them. So read on if you still have doubts about whether or not you are doing things right. Most likely, you are.
Error #1
Using too many images or graphics, and not enough text
You've probably gotten a lot of emails – mostly from spammers – that are full of images (or even just one big image), but light on text. While these emails can be very attractive, remember that since email clients can filter out text spam emails, they can also block image-heavy and text-light ones.
So what can you do about it? Read on:
Reduce, reduce, reduce the images below so as not to saturate the text.
Balance is needed in your email or newsletters . Smaller images can help achieve this.
Use thumbnail images, if necessary.
When someone clicks on these images, they will be linked back to the web version of your HTML email or newsletter. This will greatly help people who were sent to the web version of your email or newsletter to see your email in its entirety, including images.
Emails with too many images. We've seen it all at Benchmark .
However, this article is intended to help you get it right. What we have done in this space is list the most common mistakes and errors in the HTML format – and netherlands consumer email list how to fix them. So read on if you still have doubts about whether or not you are doing things right. Most likely, you are.
Error #1
Using too many images or graphics, and not enough text
You've probably gotten a lot of emails – mostly from spammers – that are full of images (or even just one big image), but light on text. While these emails can be very attractive, remember that since email clients can filter out text spam emails, they can also block image-heavy and text-light ones.
So what can you do about it? Read on:
Reduce, reduce, reduce the images below so as not to saturate the text.
Balance is needed in your email or newsletters . Smaller images can help achieve this.
Use thumbnail images, if necessary.
When someone clicks on these images, they will be linked back to the web version of your HTML email or newsletter. This will greatly help people who were sent to the web version of your email or newsletter to see your email in its entirety, including images.