Imagine you're browsing a website. Do you find what you're looking for quickly? Do you get carried away by impossible menus or does it take forever to load? There you have it, that's UX. And trust me, if you don't get it right, your visitors will be leaving for the competition like the devil himself.
Why is UX so crucial in digital marketing?
Because it's the line between your users wanting to hug you or throw stones at you. Three quick reasons why UX should be on your priority list:
Happy customers, loyal customers : If the experience is good, people are happier and gambling data philippine phone number you know what? Happy people spend more, come back and even recommend you. It's like giving them a reason to love you.
Boost your conversions without breaking a sweat : Good UX means people find what they're looking for and buy! In other words, money comes in easier.
Get ahead of the competition : Do you want your business to be the one they choose? Well, you need a UX that leaves them wanting more. The competition is doing it, so you should too.
How to improve your website's UX?
Here are a few simple but powerful tricks that can save you more than one headache:
Crystal-clear design : If your menus look more complicated than a Sudoku puzzle, you're wrong. Keep it simple so people can navigate without having to think. The key is to keep everything at hand.
Write as if you were talking to a colleague : No technical or cold language. Be friendly, direct. Make them understand right away. That's UX Writing .
Worthwhile content : Don't put up nonsense. People want answers, prices, useful information. If they can't find it, they'll leave.
Load fast or die : Who likes to wait? Nobody. Compress everything, remove the clutter, and let the web fly.
Customize like a tailor : The more tailored the experience is to what each user wants, the more they will like it. Simple.
Make it accessible to everyone : An accessible site is a site that anyone can use, regardless of whether they have a disability. Not only will you be inclusive, but you will also be loved for it.
