SEO Optimization for a PrestaShop E-commerce: 5 Tips
Posted: Wed Dec 04, 2024 9:01 am
If you want to create an e-commerce that gets traffic, you need to focus on SEO optimization of the web project.
What are the best practices to apply to a PrestaShop e-commerce to ensure good positioning on the main search engines? To achieve this goal, you can follow the main SEO guidelines that will allow your online store to appear among the first results of the SERP.
Table of Contents:
Keyword research
Create a blog
How to SEO-optimize content on PrestaShop?
How to optimize your “categories”
Monitoring the results
Choose PrestaShop Hosting for your e-commerce
Keyword research
Identifying keywords allows you to optimally evaluate the indonesia telegram phone number list sector and competitors, to better understand the audience you are addressing and to adequately respond to customer needs.
SEO optimization for an e-commerce created with PrestaShop must necessarily start from the study of the keywords for which it is worth positioning, in order to acquire and increase visibility on search engines.
At this stage, you will find useful various tools and software that perform analysis on the target keywords, monitoring the progress of the strategies and also of the competitors' activities, of the CPC (cost per click). If the value is high, the cost to position yourself for those keywords in the Ads campaigns will also be high.
Even more important is to put yourself in the shoes of the customers, or rather your buyer personas .
After a keyword research phase, you will have to filter and organize the results useful for the positioning of your website and understand what the search intent of each keyword is. This will give you the possibility to better set the strategy, a fundamental aspect in the SEO field.
In this sense, you can use Google Trends , which offers an initial view of the search volumes associated with specific keywords, or take note of the suggestions that Big G itself provides when you start typing a word in the appropriate space.
What are the best practices to apply to a PrestaShop e-commerce to ensure good positioning on the main search engines? To achieve this goal, you can follow the main SEO guidelines that will allow your online store to appear among the first results of the SERP.
Table of Contents:
Keyword research
Create a blog
How to SEO-optimize content on PrestaShop?
How to optimize your “categories”
Monitoring the results
Choose PrestaShop Hosting for your e-commerce
Keyword research
Identifying keywords allows you to optimally evaluate the indonesia telegram phone number list sector and competitors, to better understand the audience you are addressing and to adequately respond to customer needs.
SEO optimization for an e-commerce created with PrestaShop must necessarily start from the study of the keywords for which it is worth positioning, in order to acquire and increase visibility on search engines.
At this stage, you will find useful various tools and software that perform analysis on the target keywords, monitoring the progress of the strategies and also of the competitors' activities, of the CPC (cost per click). If the value is high, the cost to position yourself for those keywords in the Ads campaigns will also be high.
Even more important is to put yourself in the shoes of the customers, or rather your buyer personas .
After a keyword research phase, you will have to filter and organize the results useful for the positioning of your website and understand what the search intent of each keyword is. This will give you the possibility to better set the strategy, a fundamental aspect in the SEO field.
In this sense, you can use Google Trends , which offers an initial view of the search volumes associated with specific keywords, or take note of the suggestions that Big G itself provides when you start typing a word in the appropriate space.