How to create email marketing campaigns to sell more
Posted: Wed Dec 04, 2024 9:02 am
Digital marketing has many sales channels. You can use social media, position your website on Google, or even do paid advertising.
One marketing channel that can be used in conjunction with any of these situations is email marketing. It is one of the most cost-effective ways to promote your business, and whatever your business , email marketing can help you increase sales.
Do you want to learn more about this way of selling? Keep reading.
What is email marketing?
Email marketing consists of sending segmented email campaigns to a list of subscribers that you have on hand.
You can do this to achieve many things: keep your audience informed, attract traffic to your website or blog, promote the products in your online store... and increase your sales.
But effective email marketing isn't about sending out emails like crazy to everyone. Don't become a spammer !
Instead, the key to email marketing is segmentation -- that is, knowing your subscribers' interests, and sending the right campaign at the right time.
Is email marketing worth it?
Email marketing is just another way to promote your products. But unlike SEO or social media, email marketing is under your control.
Think about it: Everything you post on Facebook doesn't actually belong to you, and the social network can decide at any time to change the rules of the game.
Email marketing is immune to this, as it involves list of sri lanka consumer email having a list of subscribers who you know want to hear from you. It's like creating your own community of contacts and potential customers.
When you have a list of thousands of subscribers and you have something interesting to offer, it is a way to launch a product and have guaranteed sales. Imagine this case:
10,000 subscribers receive a newsletter from you
2,000 of them open your email (20%)
400 of them click and visit your product (20%)
20 of them buy your product (5%)
In other words, working with your subscriber lists and running effective email marketing campaigns is a very profitable way to have people ready to buy your product.
How email marketing works, in practice
Doing email marketing is relatively simple, but it requires some initial setup. On a day-to-day basis, email marketing consists of doing the following:
Finding an email marketing provider : First, you'll need an email marketing platform. There are many services out there, like Mailchimp or ActiveCampaign, that provide you with the tools you need on a day-to-day basis. This is where you'll store your subscribers.
Setting up a subscriber acquisition website : The next step is to grow your subscriber list-- and the easiest way to do that is by having subscription forms on your website. For example, if you look at Vendomia's blog, you'll see such forms.
Preparing your email marketing campaigns : Now it's time to use your email marketing platform to set up your first campaigns. There are several ways to send emails, which we'll discuss below. What you should keep in mind at all times is that there must be segmentation.
Evaluate progress periodically and make adjustments : Once everything is set up, it's all about checking the effectiveness of your campaigns. That means making adjustments periodically and making sure that what you're sending is working.
How to make an email marketing campaign
As you can see, email marketing can help you boost sales, so let's take a look at a practical way to set up a channel. To do this, there are several steps you should follow:
Plan your email marketing strategy
As I said before, the key to email marketing is segmentation - there's no point in offering a product to someone who isn't interested. If you just send newsletters to your list without discrimination, you'll achieve the same result as handing out flyers on the street: no one will open your emails, and no one will be interested.
One marketing channel that can be used in conjunction with any of these situations is email marketing. It is one of the most cost-effective ways to promote your business, and whatever your business , email marketing can help you increase sales.
Do you want to learn more about this way of selling? Keep reading.
What is email marketing?
Email marketing consists of sending segmented email campaigns to a list of subscribers that you have on hand.
You can do this to achieve many things: keep your audience informed, attract traffic to your website or blog, promote the products in your online store... and increase your sales.
But effective email marketing isn't about sending out emails like crazy to everyone. Don't become a spammer !
Instead, the key to email marketing is segmentation -- that is, knowing your subscribers' interests, and sending the right campaign at the right time.
Is email marketing worth it?
Email marketing is just another way to promote your products. But unlike SEO or social media, email marketing is under your control.
Think about it: Everything you post on Facebook doesn't actually belong to you, and the social network can decide at any time to change the rules of the game.
Email marketing is immune to this, as it involves list of sri lanka consumer email having a list of subscribers who you know want to hear from you. It's like creating your own community of contacts and potential customers.
When you have a list of thousands of subscribers and you have something interesting to offer, it is a way to launch a product and have guaranteed sales. Imagine this case:
10,000 subscribers receive a newsletter from you
2,000 of them open your email (20%)
400 of them click and visit your product (20%)
20 of them buy your product (5%)
In other words, working with your subscriber lists and running effective email marketing campaigns is a very profitable way to have people ready to buy your product.
How email marketing works, in practice
Doing email marketing is relatively simple, but it requires some initial setup. On a day-to-day basis, email marketing consists of doing the following:
Finding an email marketing provider : First, you'll need an email marketing platform. There are many services out there, like Mailchimp or ActiveCampaign, that provide you with the tools you need on a day-to-day basis. This is where you'll store your subscribers.
Setting up a subscriber acquisition website : The next step is to grow your subscriber list-- and the easiest way to do that is by having subscription forms on your website. For example, if you look at Vendomia's blog, you'll see such forms.
Preparing your email marketing campaigns : Now it's time to use your email marketing platform to set up your first campaigns. There are several ways to send emails, which we'll discuss below. What you should keep in mind at all times is that there must be segmentation.
Evaluate progress periodically and make adjustments : Once everything is set up, it's all about checking the effectiveness of your campaigns. That means making adjustments periodically and making sure that what you're sending is working.
How to make an email marketing campaign
As you can see, email marketing can help you boost sales, so let's take a look at a practical way to set up a channel. To do this, there are several steps you should follow:
Plan your email marketing strategy
As I said before, the key to email marketing is segmentation - there's no point in offering a product to someone who isn't interested. If you just send newsletters to your list without discrimination, you'll achieve the same result as handing out flyers on the street: no one will open your emails, and no one will be interested.