In companies that carry out marketing tasks, directing all efforts exclusively to strategies focused on inbound marketing or outbound marketing is totally ineffective. One of the mutations of this second decade of the 21st century is precisely having a team filled with varied knowledge of Inbound and Outbound . Basically, the general objective is to create a strategy that covers Inbound and Outbound techniques to grow your company.
Based on our experience as a company with software specialized in Outbound Marketing, we have selected the 7 most in-demand marketing skills during 2022, classifying them into Outbound and Inbound specialties.
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The Most In-Demand Inbound and Outbound Marketing Skills
These are the most in-demand digital marketing skills in 2022
Search Engine Optimization (SEO)
What can we say about SEO that we don't already know? The most important technique for attracting organic traffic through a search engine. If digital marketing in general is advancing at a dizzying pace and professionals in this sector cannot be left behind, SEO is even faster.
We have reached a point where if there is a search engine, there is also an SEO behind it. We can do SEO on Youtube, LinkedIn, Instagram, TikTok, Facebook… And each search engine works with a different algorithm.
SEO is one of the quintessential Inbound Marketing skills and since it is a task that provides incredible long-term results, it has to be continuously worked on and it is always a good idea to learn this skill. For these reasons, SEO is one of the most in-demand marketing skills in 2022.
Marketing Analytics
Do I use more Inbound Marketing or push my audience with Outbound actions?
It is a mistake to carry out Digital Marketing actions without doing Marketing Analytics, it is basically like shooting in the dark. We have a huge amount of data about users on the Internet and that is something that MUST be taken advantage of.
Campaign creation must be accompanied by a pre and cambodia phone number resource post analysis of the actions we are going to carry out. Marketing Analytics is results management with the aim of finding a leak or point to attack and thus optimise our subsequent actions.
For the analysis itself, a variety of metrics are used, such as Key Performance Indicators (KPI) , such as the number of leads generated or the ROI.
The general ability of analysis is supported by different platforms and tools that help us collect this necessary data and make our lives easier. These platforms include Google Analytics (a must), YouTube Analytics, Facebook Insights and a very long etcetera, including platforms that unify these same tools mentioned above!
A basic learning of these skills and tools is simple and as I have mentioned before, it is a must to have this basic knowledge, but mastering Marketing Analytics requires time and a thorough knowledge of your target and your own product.
