Using Email Marketing to Boost Your Social Media
Posted: Wed Dec 04, 2024 9:56 am
Marketing as such, must be a machine with all its parts working towards the same goal.
In most marketing departments, the parts are meant to make up a whole – at least, that's the ideal. However, the reality can be different.
The reality is that most marketing processes and functions rarely support other departments. For example, content creation is one of the marketing team's biggest responsibilities, as it must be done with the goal of serving a purpose.
A single piece of content must be versatile and have multiple functionalities to be properly adapted to different communication tools, such as social networks, email marketing, blogs, among others. In this way, the content will provide direction to the business marketing strategy.
Well, that's how it should work, but content tends to be scattered across all communication tools. One says one thing and the others say something else.
For example, what is posted on saudi arabia consumer email list a blog is often also shared on social media. Firstly, the content may not be tailored to the style of each platform – what works on Facebook may not work on Instagram; and what works on Instagram may not work on Twitter.
Let’s break down content by taking a look at your biggest generator of organic content: social media.
Social Media
Filling the social media follower gap
If you're someone who has an active presence on social media and you're not taking advantage of the engagement and dialogue you generate there, you're missing out on some important opportunities. In fact, one of those opportunities is getting more people on your email marketing list to become new followers. This is especially important if you have a strong, loyal subscriber list who is still there and actually interested in following you.
The least used but most functional way to bridge this gap is by integrating social media into your email campaigns. If you have a great Instagram or Twitter account, take some of the best high-traffic posts and link them to your newsletters. If you had a dynamic post that generated activity with your followers on Facebook, summarize that along with an invitation to join the conversation on Facebook. The point is to generate interest through linked images of chats that are happening elsewhere so you can funnel your subscribers to your social media channels.
In most marketing departments, the parts are meant to make up a whole – at least, that's the ideal. However, the reality can be different.
The reality is that most marketing processes and functions rarely support other departments. For example, content creation is one of the marketing team's biggest responsibilities, as it must be done with the goal of serving a purpose.
A single piece of content must be versatile and have multiple functionalities to be properly adapted to different communication tools, such as social networks, email marketing, blogs, among others. In this way, the content will provide direction to the business marketing strategy.
Well, that's how it should work, but content tends to be scattered across all communication tools. One says one thing and the others say something else.
For example, what is posted on saudi arabia consumer email list a blog is often also shared on social media. Firstly, the content may not be tailored to the style of each platform – what works on Facebook may not work on Instagram; and what works on Instagram may not work on Twitter.
Let’s break down content by taking a look at your biggest generator of organic content: social media.
Social Media
Filling the social media follower gap
If you're someone who has an active presence on social media and you're not taking advantage of the engagement and dialogue you generate there, you're missing out on some important opportunities. In fact, one of those opportunities is getting more people on your email marketing list to become new followers. This is especially important if you have a strong, loyal subscriber list who is still there and actually interested in following you.
The least used but most functional way to bridge this gap is by integrating social media into your email campaigns. If you have a great Instagram or Twitter account, take some of the best high-traffic posts and link them to your newsletters. If you had a dynamic post that generated activity with your followers on Facebook, summarize that along with an invitation to join the conversation on Facebook. The point is to generate interest through linked images of chats that are happening elsewhere so you can funnel your subscribers to your social media channels.