All the excitement of the video, now in your email

[Mitu3120]

I like to start writing this blog when the word emotion appears in the title . You see, this is complicated in the way we operate today; the best example is us, Benchmark. We have offices around the world and our connection is online, but you know, in the end we have tools that allow us to feel our colleagues as if their desk was right next to ours.

Emotion is not easy to convey, even offline. Emotion must be generated, and to do so, certain stimuli must be created.

More and more of us are glued to our phones, our lives revolve around notifications and different tools to stay in touch with our family, friends or clients.

Email south africa consumer email list Marketing is part of this universe, and it is fantastic to be able to convey to your clients: what your business is, your values, your products or services and, why not, your emotions.

That's why today I want to tell you about our new integration with Viewed , through which you can transmit emotions. Sounds good, huh?



That's right, Viewed is a tool that allows you to insert videos into your Email Marketing campaigns, which are played directly in your inbox. And this is precisely the magic, because it allows the customer to stay within the email environment and therefore deliver a message without interruptions.

But that's not all. It's also been proven that emails with video increase the click rate by 173%. And this is something that shouldn't make you doubt, since you would be creating the famous "engagement" with your clients that is otherwise quite complicated through links or images.