10 Ways to Create Links in Your Holiday Marketing Data

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Now that you know the key performance factors of your holiday marketing data , the next step is to look at how you can improve on last year’s efforts. There’s a good chance that even with your best efforts, you haven’t seen the results that could come – and that’s okay. Enterprise-level organizations rarely meet their goals in the first few years of being at an enterprise level. This will still be a stage of growth and development for your company, but as long as you put in the work, you’ll be on a rocket-like path to success. So now that you’ve evaluated your holiday data, it’s time to get to work and figure out what your marketing and sales department’s next steps are.

Calmed traffic

If despite your best efforts, you haven't seen enough traffic during your holiday marketing metrics, then there are usually a couple of reasons for that. These sweden consumer email list include factors such as not planning far enough in advance, which meant that campaigns wouldn't have had enough time to saturate with your market. Another reason could be that the plan wasn't targeted to your audience. Maybe it was too broad a campaign or it just didn't offer enough value. During the holidays, unless you're partnering with some great philanthropic cause, your goal is to be fun and clever in order to build brand awareness and loyalty. This means that the best campaigns are aimed at giving people a good time, something entertaining to watch, and something to share on social. That's where the value lies.



Tying new subscribers

If you didn’t receive enough (or any) new subscribers, it’s probably because you didn’t set new subscribers as part of your holiday marketing goal. To make up for the loss, prepare for next year to include this as a goal. As marketing campaigns roll out, be sure to use strategically placed subscriber buttons and calls to action. Create unique landing pages if necessary, and make sure any campaigns are reflected and shared in your email marketing campaigns as well.

Low dollar conversions

The number one reason why conversion rates are low in dollar amount is because there was no incentive to purchase on holiday. This year, try offering several rounds of exclusive holidays that kick off on Black Friday.