How to Improve Your Website Ranking with Voice Search
Posted: Wed Dec 04, 2024 10:28 am
Over the years, SEO has evolved into something bigger. Have you ever wanted to search for something on the internet but the query was too long so you chose to say it instead of typing it? Suddenly, you see websites that have exactly the answers you are looking for.
It feels good, right?
That’s the power of voice search for search engines. Voice search has changed the way people search for information, find products, and interact with digital devices.
Virtual assistants such as Siri, Alexa, and Google Assistant have become significantly integrated into our daily activities.
Therefore, voice search SEO is a crucial strategy for business owners and marketers to reach a larger audience and provide a seamless search experience for users.
Knowing everything that voice search optimization entails will help you unlock a world of opportunities for your business.
In this article, we will uncover voice search SEO australia phone number resource its importance, and strategies that will help you as a business owner or marketer.
What is Voice Search SEO?
Voice search SEO is a marketing strategy that involves optimizing your content for voice search devices and their search engines using optimized keywords and key phrases.
It is difficult to rank high in voice search results because voice search devices only show the first 3 results. Therefore, voice search optimization is very important.
Voice search can be traced back to the emergence of voice assistants in 2011 with the introduction of Apple's Siri. This is what marked the beginning of voice searches on mobile phones. Smartphones, smart TVs, and smart speakers then began allowing users to search the web using voice assistants.
Over time, voice search has evolved and become popular due to its convenience and reliability, thus becoming part of an effective business strategy.
Voice search is now widely used because it is more convenient than typing the search query. It is expected that 8.4 billion people will use voice search assistants by 2024 .
The Importance of Voice Search SEO
Are you a business owner, digital marketer or SEO professional looking to attract more audiences through your voice search results?
If so, here’s a simplified breakdown of why understanding voice search optimization is important.
#1. Increased Website Traffic
Voice search optimization is a great way to drive traffic to your website or landing page . This is because it works well with optimized keywords and key phrases. Voice searches are more conversational and longer than text-based queries.
Increased traffic means more visibility and brand awareness, which increases your chances of gaining more leads and customers.
More than 64% of marketers invest in organic SEO, and voice search optimization is one of the top SEO strategies to invest in.
#2. Enhanced user experience
Voice search optimization focuses on providing direct and concise answers to user queries. By optimizing content for voice search, you can deliver a better user experience by providing quick and relevant information, increasing user satisfaction and engagement.
Ultimately, this improved experience creates loyalty to your business. Loyal customers return more often and positive word of mouth spreads, so your website can make more money without getting stuck on the marketing treadmill.
#3. Local Relevance
Voice search often involves location-based queries. If you own a local business, you have a better chance of reaching more potential customers in your area. Users often use search queries like, “Siri, where is the closest bakery to me?” or “Hey Alexa, what are the best restaurants in Orange County?”
Additionally, voice search results are often location-based, so use more locally optimized keywords.
Voice Search vs Text Search
Voice search is all about speaking to a device instead of typing on a keyboard or touchpad to query or ask a question. According to a report by Content Stack , 43% of people say they prefer voice search because it’s faster than going to a website or app.
Why people around the world use voice search.png
Source Content Stack
Voice search is different from traditional text searches in the way users voice their concerns and interact with search engines. It is more personal and conversational than text searches, and this is because of the convenience and speed that comes with it.
Its hands-free nature allows users to easily make voice calls and ask any questions they want, the way they want.
The main similarity between voice and text searches is that both are forms of searching. The aim is to get information about a particular product or service. Users can ask questions and get enough clarity about a topic through searches, whether they are text or voice.
However, voice searches were invented to simplify the search process to help improve the user experience. With voice search software like Google Assistant, Amazon’s Alexa, Microsoft’s Cortana, and Apple’s Siri, this is possible. Users can now speak into their devices to get answers to quick questions.
Although voice and text searches are search formats and have the same purpose: to help provide solutions to users, they still have their differences. Let’s analyze some of these differences to help you understand better;
Query Format
This refers to the structure and style of search that users enter into the search engine. The query format is different because text search involves typing the query, while voice search requires the user to simply speak it.
Length and Complexity
Text search queries are usually more concise and focus on the essential elements of the search. They do this by using very detailed and targeted keywords . For example, “best smartphones,” “best skincare,” “weather in Canada,” “home decor ideas,” etc.
On the other hand, voice search users speak their queries naturally, using conversational language and full sentences. Voice searches are longer and more conversational because they are more human. In fact, voice searches are 3.75 times faster than text searches and therefore contain more words per minute.
This allows it to be more granular than text searches. Users can ask questions or provide additional context to their query. For example, a voice search could be "What are the best smartphones on the market right now?" or "What is the best skincare product for oily or dry skin?" or "What's the weather forecast for Canada tomorrow?" etc.
Natural Language
Natural language refers to the way people naturally speak and communicate. Voice searches involve users speaking their queries naturally. In voice searches, users can ask questions using full sentences and more descriptive language.
Text searches, on the other hand, typically involve users typing their query into a search engine using short keywords or phrases. Due to the limitations of typing, text searches typically use shorter, more direct language.
Using natural language in voice searches allows users to interact with search engines in a more relaxed, human-like way. Instead of typing short, fragmented words, users can phrase their queries in a way that reflects everyday conversations.
User Behavior and Intention
Voice searches are typically used when users are looking for immediate action or answers, such as finding nearby businesses, getting directions, making reservations, or looking for quick answers to specific questions.
Text searches, on the other hand, can cover a wider range of purposes, such as research, comparison, or in-depth information seeking.
There’s also a greater emphasis on local intent in voice searches. Users are often asking for nearby businesses, services, or directions. They may use phrases like “nearby” or specify a location in their voice queries. Text searches, on the other hand, can cover a broader range of topics and are often not location-specific.
Strategies to Improve Your Website Ranking with Voice Search SEO
As important as voice search SEO is, some strategies help simplify the entire process. Some of these processes require a more technical approach, while others simply require you to be more intentional about getting your message or content across.
#1. Use Long-Tail Keywords
This strategy will help you connect better with the right audience and rank your search results higher. Long-tail keywords help you connect better with your target audience because they are specific, increasing your chances of conversion.
Long tail keywords vs engagement.png
Source: WordStream
The phrase “dog food” may be a straightforward keyword, but it won’t give you the results you want. It’s too vague and will make you lose out on other brands using the same keywords.
Therefore, in this case, a serious competitive advantage is needed. Fortunately, this is where using long-tail keywords comes in. It helps you narrow down your keywords and make them specific to you.
Long-tail keywords are the opposite of “head terms.” Head terms are short-tail keywords that attract a larger audience early in the search process. However, they only capture a small percentage toward the point of purchase.
Long-tail keywords are typically less broad and more specific. They may drive less traffic than parent terms, but they have a more significant return on investment. These keywords target your target audience and the people who need what you offer.
#2. Be mobile friendly
It feels good, right?
That’s the power of voice search for search engines. Voice search has changed the way people search for information, find products, and interact with digital devices.
Virtual assistants such as Siri, Alexa, and Google Assistant have become significantly integrated into our daily activities.
Therefore, voice search SEO is a crucial strategy for business owners and marketers to reach a larger audience and provide a seamless search experience for users.
Knowing everything that voice search optimization entails will help you unlock a world of opportunities for your business.
In this article, we will uncover voice search SEO australia phone number resource its importance, and strategies that will help you as a business owner or marketer.
What is Voice Search SEO?
Voice search SEO is a marketing strategy that involves optimizing your content for voice search devices and their search engines using optimized keywords and key phrases.
It is difficult to rank high in voice search results because voice search devices only show the first 3 results. Therefore, voice search optimization is very important.
Voice search can be traced back to the emergence of voice assistants in 2011 with the introduction of Apple's Siri. This is what marked the beginning of voice searches on mobile phones. Smartphones, smart TVs, and smart speakers then began allowing users to search the web using voice assistants.
Over time, voice search has evolved and become popular due to its convenience and reliability, thus becoming part of an effective business strategy.
Voice search is now widely used because it is more convenient than typing the search query. It is expected that 8.4 billion people will use voice search assistants by 2024 .
The Importance of Voice Search SEO
Are you a business owner, digital marketer or SEO professional looking to attract more audiences through your voice search results?
If so, here’s a simplified breakdown of why understanding voice search optimization is important.
#1. Increased Website Traffic
Voice search optimization is a great way to drive traffic to your website or landing page . This is because it works well with optimized keywords and key phrases. Voice searches are more conversational and longer than text-based queries.
Increased traffic means more visibility and brand awareness, which increases your chances of gaining more leads and customers.
More than 64% of marketers invest in organic SEO, and voice search optimization is one of the top SEO strategies to invest in.
#2. Enhanced user experience
Voice search optimization focuses on providing direct and concise answers to user queries. By optimizing content for voice search, you can deliver a better user experience by providing quick and relevant information, increasing user satisfaction and engagement.
Ultimately, this improved experience creates loyalty to your business. Loyal customers return more often and positive word of mouth spreads, so your website can make more money without getting stuck on the marketing treadmill.
#3. Local Relevance
Voice search often involves location-based queries. If you own a local business, you have a better chance of reaching more potential customers in your area. Users often use search queries like, “Siri, where is the closest bakery to me?” or “Hey Alexa, what are the best restaurants in Orange County?”
Additionally, voice search results are often location-based, so use more locally optimized keywords.
Voice Search vs Text Search
Voice search is all about speaking to a device instead of typing on a keyboard or touchpad to query or ask a question. According to a report by Content Stack , 43% of people say they prefer voice search because it’s faster than going to a website or app.
Why people around the world use voice search.png
Source Content Stack
Voice search is different from traditional text searches in the way users voice their concerns and interact with search engines. It is more personal and conversational than text searches, and this is because of the convenience and speed that comes with it.
Its hands-free nature allows users to easily make voice calls and ask any questions they want, the way they want.
The main similarity between voice and text searches is that both are forms of searching. The aim is to get information about a particular product or service. Users can ask questions and get enough clarity about a topic through searches, whether they are text or voice.
However, voice searches were invented to simplify the search process to help improve the user experience. With voice search software like Google Assistant, Amazon’s Alexa, Microsoft’s Cortana, and Apple’s Siri, this is possible. Users can now speak into their devices to get answers to quick questions.
Although voice and text searches are search formats and have the same purpose: to help provide solutions to users, they still have their differences. Let’s analyze some of these differences to help you understand better;
Query Format
This refers to the structure and style of search that users enter into the search engine. The query format is different because text search involves typing the query, while voice search requires the user to simply speak it.
Length and Complexity
Text search queries are usually more concise and focus on the essential elements of the search. They do this by using very detailed and targeted keywords . For example, “best smartphones,” “best skincare,” “weather in Canada,” “home decor ideas,” etc.
On the other hand, voice search users speak their queries naturally, using conversational language and full sentences. Voice searches are longer and more conversational because they are more human. In fact, voice searches are 3.75 times faster than text searches and therefore contain more words per minute.
This allows it to be more granular than text searches. Users can ask questions or provide additional context to their query. For example, a voice search could be "What are the best smartphones on the market right now?" or "What is the best skincare product for oily or dry skin?" or "What's the weather forecast for Canada tomorrow?" etc.
Natural Language
Natural language refers to the way people naturally speak and communicate. Voice searches involve users speaking their queries naturally. In voice searches, users can ask questions using full sentences and more descriptive language.
Text searches, on the other hand, typically involve users typing their query into a search engine using short keywords or phrases. Due to the limitations of typing, text searches typically use shorter, more direct language.
Using natural language in voice searches allows users to interact with search engines in a more relaxed, human-like way. Instead of typing short, fragmented words, users can phrase their queries in a way that reflects everyday conversations.
User Behavior and Intention
Voice searches are typically used when users are looking for immediate action or answers, such as finding nearby businesses, getting directions, making reservations, or looking for quick answers to specific questions.
Text searches, on the other hand, can cover a wider range of purposes, such as research, comparison, or in-depth information seeking.
There’s also a greater emphasis on local intent in voice searches. Users are often asking for nearby businesses, services, or directions. They may use phrases like “nearby” or specify a location in their voice queries. Text searches, on the other hand, can cover a broader range of topics and are often not location-specific.
Strategies to Improve Your Website Ranking with Voice Search SEO
As important as voice search SEO is, some strategies help simplify the entire process. Some of these processes require a more technical approach, while others simply require you to be more intentional about getting your message or content across.
#1. Use Long-Tail Keywords
This strategy will help you connect better with the right audience and rank your search results higher. Long-tail keywords help you connect better with your target audience because they are specific, increasing your chances of conversion.
Long tail keywords vs engagement.png
Source: WordStream
The phrase “dog food” may be a straightforward keyword, but it won’t give you the results you want. It’s too vague and will make you lose out on other brands using the same keywords.
Therefore, in this case, a serious competitive advantage is needed. Fortunately, this is where using long-tail keywords comes in. It helps you narrow down your keywords and make them specific to you.
Long-tail keywords are the opposite of “head terms.” Head terms are short-tail keywords that attract a larger audience early in the search process. However, they only capture a small percentage toward the point of purchase.
Long-tail keywords are typically less broad and more specific. They may drive less traffic than parent terms, but they have a more significant return on investment. These keywords target your target audience and the people who need what you offer.
#2. Be mobile friendly