Introduction to Marketing for Millennials: Integrating Social Media with Email Campaigns
Posted: Wed Dec 04, 2024 10:34 am
Millennials haven't ditched email for social media, but that doesn't mean we shouldn't take advantage of social media. Marketers can drive traffic back to their social media marketing campaigns. There are a number of ways to do this, but the most effective and targeted way is through your current email subscriber list. Here's how to do it:
Includes social media icons for sharing
Include social media icons in your email marketing campaigns to get recipients to share the campaign on their social network. This helps you draw more attention to your campaigns and increase your subscribers. However, for this to happen, you need to have a visually stunning and highly taiwan consumer email list creative email campaign with very clear calls to action that motivate sharing. Once you have established the call to action, you need to activate that bar, graphic or link icon or trigger to get social engagement. For millennials, you should never say something as awful as “click here to share this email campaign” as they will not see it as an attractive prospect.
In addition to social sharing across multiple platforms, try to focus on one. And if you’re not sure which social channel to choose, run an A/B test that will trigger an action with your two best guesses. This brings us to our next point: focusing on just one network.
Focus on a network
What millennials and the successful super-rich have in common is that they are very busy people. The successful 40-year-old executive may be focused on growing his empire and increasing his family, but the millennial does it quickly. The point is that millennials’ nature is multifaceted and hyper-fast, meaning they can filter through multiple communication streams, juggling a handful of priorities. It is this ability that has become so attractive to a workforce. However, for this to be meaningful you have to make communication as simple as possible.
Includes social media icons for sharing
Include social media icons in your email marketing campaigns to get recipients to share the campaign on their social network. This helps you draw more attention to your campaigns and increase your subscribers. However, for this to happen, you need to have a visually stunning and highly taiwan consumer email list creative email campaign with very clear calls to action that motivate sharing. Once you have established the call to action, you need to activate that bar, graphic or link icon or trigger to get social engagement. For millennials, you should never say something as awful as “click here to share this email campaign” as they will not see it as an attractive prospect.
In addition to social sharing across multiple platforms, try to focus on one. And if you’re not sure which social channel to choose, run an A/B test that will trigger an action with your two best guesses. This brings us to our next point: focusing on just one network.
Focus on a network
What millennials and the successful super-rich have in common is that they are very busy people. The successful 40-year-old executive may be focused on growing his empire and increasing his family, but the millennial does it quickly. The point is that millennials’ nature is multifaceted and hyper-fast, meaning they can filter through multiple communication streams, juggling a handful of priorities. It is this ability that has become so attractive to a workforce. However, for this to be meaningful you have to make communication as simple as possible.