Edisonda used Benchmark Email tools and templates for this study, along with SensoMotoric glasses as instruments that track how the eye reads emails on thailand consumer email list mobile devices. For the study, each email campaign was presented to the user for 15 seconds. They were allowed to freely scroll through the email.
Edisonda found valuable data based on three key aspects to improve email marketing: text, visuals, and design. The results showed the effects that occur in the following changes:
Paragraph length
Where to place the text
Image content
Logo placement
CTA(Call to Action)
According to Litmus, 80% of people delete an email that doesn't look right on a mobile device. To avoid being deleted, check out the report's results, along with sensational maps of how your subscribers will view the email on mobile.
You can download the report here, or view it below.
Download Edisonda's Report Mobile Eyetracking to Improve the Email Marketing Experience.
