Marketing Mania: What Taylor Swift Teaches Us With Her New Single
Posted: Wed Dec 04, 2024 10:46 am
There is no other woman in Hollywood who is more famous right now than the country's sweetheart, Taylor Swift. She is a major musical force to be reckoned with; her fifth album, Inspired by 1989, sold over 1 million copies in its first week of release and became the best-selling album of the year, landing her the cover of both Rolling Stone and Time magazine. She recently won a staggering eight Billboard awards, including top album and top artist.
Swift’s biggest surprise was the build-up to the highly-anticipated music video for her single, “Bad Blood.” The song had been heavily questioned by turkey customer email list critics and fans about who the song was about: a friend turned enemy or a “frenemy”? Many speculated that the song was about pop singer Katy Perry, then Swift gave a subtly hinting interview, claiming that a fellow singer tried to sabotage her entire concert tour by hiring several members of her staff.
The real identity of the singer in the video is unknown, but all we know is that Swift got her revenge with the explosive success of the music video. Using the power of social media, Swift began the marketing plan ten days before its release by uploading a photo each day on Instagram. The first photo was inspired by the movie Sin-City, showing her in a catastrophe as the protagonist. Each day brought a new sensation including celebrity guests as movie characters… Selena Gomez as Arsyn, Kendrick Lamar as Welvin da Grande, Jessica Alba as Domino, and Ellie Goulding as Destructa X.
It doesn’t end there, the rest of the star-studded list also includes Hailee Steinfeld, Zendaya, Karlie Kloss, Hayley Williams, Lily Aldridge, Gigi Hadid, Lena Dunham, Serayah, Cara Delevingne, Martha Hunt, Ellen Pompeo, Mariska Hargitay, and Cindy Crawford… ugh! Don’t think this is a live-action movie. It’s just a music video! For an entire week, fans followed Swift’s Instagram account waiting with bated breath to see who the next celebrity to be featured would be.
Swift’s biggest surprise was the build-up to the highly-anticipated music video for her single, “Bad Blood.” The song had been heavily questioned by turkey customer email list critics and fans about who the song was about: a friend turned enemy or a “frenemy”? Many speculated that the song was about pop singer Katy Perry, then Swift gave a subtly hinting interview, claiming that a fellow singer tried to sabotage her entire concert tour by hiring several members of her staff.
The real identity of the singer in the video is unknown, but all we know is that Swift got her revenge with the explosive success of the music video. Using the power of social media, Swift began the marketing plan ten days before its release by uploading a photo each day on Instagram. The first photo was inspired by the movie Sin-City, showing her in a catastrophe as the protagonist. Each day brought a new sensation including celebrity guests as movie characters… Selena Gomez as Arsyn, Kendrick Lamar as Welvin da Grande, Jessica Alba as Domino, and Ellie Goulding as Destructa X.
It doesn’t end there, the rest of the star-studded list also includes Hailee Steinfeld, Zendaya, Karlie Kloss, Hayley Williams, Lily Aldridge, Gigi Hadid, Lena Dunham, Serayah, Cara Delevingne, Martha Hunt, Ellen Pompeo, Mariska Hargitay, and Cindy Crawford… ugh! Don’t think this is a live-action movie. It’s just a music video! For an entire week, fans followed Swift’s Instagram account waiting with bated breath to see who the next celebrity to be featured would be.