How to set up the travel feed in Google Ads?
Posted: Thu Dec 05, 2024 5:16 am
Google Travel Ads: How to better promote your accommodation
Ignacio Fernandez
Expert in Google Ads and Web Analytics
November 21, 2024
It is increasingly common for travellers to look for detailed and up-to-date information before deciding where to stay. To meet this demand, Google has launched new features in its Google Travel Ads, allowing advertisers in the hotel sector to show richer and more relevant information to potential customers.
Table of Contents [ Hide ]
1 What are travel feeds in Google Ads?
2 Why do travel feeds improve your accommodation's visibility?
3 How to set up the travel feed in Google Ads?
4 Take advantage of the potential of Google Travel Ads
What are travel feeds in Google Ads?
Travel feeds are a tool that Google Ads offers advertisers to show specific and up-to-date data about their accommodations in search ads. This means that, in addition to the name of the accommodation, you can now include details such as price, room availability, ratings and images - elements that make your ads much more attractive and useful for users.
If you’ve ever searched for “Hotels in Madrid” or “Mountain cabins,” you’ve probably seen some ads displaying real-time prices and useful information . This is made possible by travel feeds, which integrate dynamic information so users can make more informed decisions about where to stay. Google is also experimenting with the possibility of expanding this tool to other sectors of tourism, such as activities, car rentals, and events, so the opportunities for visibility will continue to increase.
Why travel feeds improve your accommodation's visibility?
Since Google introduced travel feeds, advertisers have seen a significant increase in user engagement. In fact, Google reports that the click-through rate has increased by up to 20% compared to traditional ads . This increase is because real-time data helps capture travelers’ attention. When a user sees the accurate price, availability dates, and an attractive image of the accommodation, they are much more likely to click on the ad to learn more or make a reservation.
Additionally, rich feed data lets travelers know that the information is accurate and reliable. This eliminates uncertainty as they can see exactly how much the stay costs and whether the dates they want are available.
If you already have a Google Ads account and a Hotel Center account , linking them is the first step to activate the travel feed and take advantage of these new features. This linking process is simple and only requires one-time setup. Once set up, Google will automatically include your feed information in your ads, both in new and existing campaigns.
If you haven’t set up a travel feed yet, don’t worry – Google has simplified the process so you can do so without any hassle. Plus, Google offers options to adjust feed georgia fmail list data at the account or campaign level , giving you complete control over the information displayed. This is especially helpful if you want to customize certain ads or make adjustments based on season or room availability.
Take advantage of the potential of Google Travel Ads
New Google Travel Ads features offer a unique opportunity to improve the visibility and effectiveness of your accommodation ads . With the travel feed, you have the ability to show users detailed and up-to-date information, increasing the likelihood of attracting customers interested in booking. This ad format allows you to stand out in a competitive market and provide a more complete and accurate search experience.
As Google expands travel feeds to other tourism sectors , you'll be able to integrate even more services and make your offering much more attractive to travelers. So, if you're not already using Google Travel Ads, now is the perfect time to explore its benefits and start attracting more guests to your accommodation.
Ignacio Fernandez
Expert in Google Ads and Web Analytics
Ignacio Fernandez
Expert in Google Ads and Web Analytics
November 21, 2024
It is increasingly common for travellers to look for detailed and up-to-date information before deciding where to stay. To meet this demand, Google has launched new features in its Google Travel Ads, allowing advertisers in the hotel sector to show richer and more relevant information to potential customers.
Table of Contents [ Hide ]
1 What are travel feeds in Google Ads?
2 Why do travel feeds improve your accommodation's visibility?
3 How to set up the travel feed in Google Ads?
4 Take advantage of the potential of Google Travel Ads
What are travel feeds in Google Ads?
Travel feeds are a tool that Google Ads offers advertisers to show specific and up-to-date data about their accommodations in search ads. This means that, in addition to the name of the accommodation, you can now include details such as price, room availability, ratings and images - elements that make your ads much more attractive and useful for users.
If you’ve ever searched for “Hotels in Madrid” or “Mountain cabins,” you’ve probably seen some ads displaying real-time prices and useful information . This is made possible by travel feeds, which integrate dynamic information so users can make more informed decisions about where to stay. Google is also experimenting with the possibility of expanding this tool to other sectors of tourism, such as activities, car rentals, and events, so the opportunities for visibility will continue to increase.
Why travel feeds improve your accommodation's visibility?
Since Google introduced travel feeds, advertisers have seen a significant increase in user engagement. In fact, Google reports that the click-through rate has increased by up to 20% compared to traditional ads . This increase is because real-time data helps capture travelers’ attention. When a user sees the accurate price, availability dates, and an attractive image of the accommodation, they are much more likely to click on the ad to learn more or make a reservation.
Additionally, rich feed data lets travelers know that the information is accurate and reliable. This eliminates uncertainty as they can see exactly how much the stay costs and whether the dates they want are available.
If you already have a Google Ads account and a Hotel Center account , linking them is the first step to activate the travel feed and take advantage of these new features. This linking process is simple and only requires one-time setup. Once set up, Google will automatically include your feed information in your ads, both in new and existing campaigns.
If you haven’t set up a travel feed yet, don’t worry – Google has simplified the process so you can do so without any hassle. Plus, Google offers options to adjust feed georgia fmail list data at the account or campaign level , giving you complete control over the information displayed. This is especially helpful if you want to customize certain ads or make adjustments based on season or room availability.
Take advantage of the potential of Google Travel Ads
New Google Travel Ads features offer a unique opportunity to improve the visibility and effectiveness of your accommodation ads . With the travel feed, you have the ability to show users detailed and up-to-date information, increasing the likelihood of attracting customers interested in booking. This ad format allows you to stand out in a competitive market and provide a more complete and accurate search experience.
As Google expands travel feeds to other tourism sectors , you'll be able to integrate even more services and make your offering much more attractive to travelers. So, if you're not already using Google Travel Ads, now is the perfect time to explore its benefits and start attracting more guests to your accommodation.
Ignacio Fernandez
Expert in Google Ads and Web Analytics