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Basic tips for generating reservations during the week

Posted: Thu Dec 05, 2024 5:20 am
by ayeshakh
Mayca
Copy SEO Expert
November 5, 2024
If your property is full on weekends but feels like a ghost town during the week, it's time to implement strategies to attract more guests on those days. Below, we share some practical tips to improve your weekday occupancy rates and bring your property to life throughout the week.

Diversifying your offer to attract customers who can stay all year round during the low season, make reservations during the week or during exceptional periods due to market needs will be the task of the sales department.

Table of Contents [ Hide ]

1 Connect with your past guests
2 Take advantage of the days close to the weekend
3 Create special packages for each type of client
4 Use midweek events to your advantage
Connect with your past guests
An effective way to boost list of georgia consumer email midweek bookings is to target guests who have already stayed with you . Technologies like Journeytok will help you boost your distribution with your past guest database. Leverage information from previous bookings to segment your customers into different mailing lists and send them personalized offers. If you have a reservation system that retains useful data, such as how many times they have stayed or what days they typically book, use this information to create messages that are relevant to them.

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For example, if you have guests who typically book midweek or have taken advantage of similar deals in the past, you could send them a special promotion for an extra night at a reduced price. A couple who enjoyed a midweek spa package might be interested in an offer that includes a breakfast-in-bed experience and a guided tour of the area, giving them a reason to stay again.

Not only does this strategy help you increase midweek bookings, but it also strengthens your relationship with your guests . Plus, you can send a reminder message to guests who haven’t stayed with you in the past year, giving them a reason to come back with an exclusive midweek package.

Take advantage of the days close to the weekend
Many guests prefer to stay longer on Sundays or arrive a little early on Thursdays . So why not take advantage of this natural preference and offer them the option of staying an extra night or two at a special rate?

Imagine a family booking a Friday night. You can send them an automated message in the booking process with an offer such as: “Extend your break and arrive on Thursday with 20% off that extra night.” If you don’t convince them at booking, remind them of the offer at check-in, especially if they arrive on Sunday, as it might tempt them to stay a couple of extra nights.

These types of promotions not only help you increase reservations on Thursdays and Sundays, but also offer a more complete and relaxed experience to your guests .