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SMM – what is it and how does it work?
24.07.2020 697 0
Over the past ten years, at least a hundred new and interesting professions have emerged that are not yet taught at universities. Most of these specialties are from the world of Internet advertising and information technology. We tell you about the most relevant areas that are worth mastering in the near future.
Most often, stories about interesting professions in digital start with high earnings. However, not everything is so simple, because to get a highly paid profession you need practice, experience from successes and failures, self-presentation skills, constant updating of knowledge, developed soft skills. Advice from a realist: if you come to the field of Internet specialties as a beginner, then be ready to learn a lot and at first work for a name and experience.
Unique digital specialties attract job seekers not only by the level of pay, but also by other important characteristics:
novelty of the profession and tools;
creativity;
rapid growth;
flexibility;
demand;
possibility of relocation;
We have collected several useful and interesting Internet professions at the intersection of the humanities and exact sciences, which are in demand in both small and large businesses, as well as as self-employment:
Internet Marketer
A specialist in promoting projects on the Internet and japan phone number library attracting clients online. The title is rather collective and includes a number of narrow-profile specialists who work with a specific channel for attracting leads (although there are those who successfully combine several positions):
creation of websites and landing pages;
contextual advertising;
targeted advertising;
SMM;
SEO;
email;
CRM;
autofunnels;
affiliate marketing and more;
Any internet marketer should be well versed in:
audience and competitor analysis;
web analytics (skills in working with Metrica and Analytics);
media planning;
content marketing and copywriting;
UX/UI;;
a/b and split testing;
principles of design and layout;
The salary of an Internet marketer starts from 60,000 rubles for a beginner specialist and from 120,000 and more for a specialist with 3-5 years of experience.
SMM manager
A narrowly focused specialist in business promotion in popular social networks: Facebook, Instagram, TikTok, Vkontakte, YouTube, etc. The SMM specialist must be well versed in the interests of the target audience, be able to analyze competitors' activities and identify opinion leaders, catch trends and know the intricacies of promotion in each social network. The main tasks of the social media manager include:
development of a promotion strategy;
content creation: copywriting, visuals, video, etc.;
audience engagement and interactivity;
working with partners and media persons;
ability to work with targeted advertising and analyze results;
The salary of a SMM manager depends on the level and varies from 45,000 to 150,000 rubles in Moscow; such specialists often work remotely and manage several clients at the same time.
UX Specialist
The main task of a usability specialist is to create prototypes of website interfaces and landing pages, applications and other web services. Such an employee knows how Internet users behave on a website and how to make it more convenient for them to use the resource and, for example, make purchases. The ease of use of a resource directly affects how often the user will visit it and how much money they will spend there. Most often, people come to this profession from web design.
A UX specialist understands web design, can create prototypes in special frameworks, can independently prepare a layout, knows the basics of web design and has skills in working with text.
Salary: from 60,000 to 130,000 and higher in Moscow, depending on the level of the project.
Web designer
Web designers have been in demand for quite some time and the demand for them is only growing, so we boldly included them in the list of interesting professions. The web designer profession was formed at the intersection of graphics and computer science. Their tasks include creating a design from scratch, developing a convenient and understandable interface for a specific target audience, developing navigation, optimizing the site during work and testing individual design elements as assigned by an Internet marketer.
Digital designers most often work in the staff of design studios or agencies, in companies with their own Internet resource that needs constant improvement, or work for themselves as freelancers.
The earnings of a web designer are tied to the specialist’s experience and range on average from 55,000 rubles to 200,000 rubles or more (for top specialists) on the company’s sta
