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Tools for email marketing

Posted: Thu Dec 05, 2024 5:52 am
by badsha0003
Nowadays, there is a wide variety of techniques that you can include in your digital marketing strategy and that will allow you to achieve your goals in a favorable way. One of them is email marketing, also known as emailing, and it is probably one of the most popular and reliable channels used by companies. Don't miss out and continue reading to discover what the main tools for email marketing are .

Although many have predicted the decline of this technique, the truth is that it is still as current as ever. But what is it and why is it so important? Email marketing is the use of email to promote a company's services and products. It also allows you to obtain new clients and develop relationships with current ones. This strategy is versatile, offers a great capacity for segmentation and personalization, is profitable and can be adapted to companies of all sizes, to mention some of the advantages it offers.

Remember that the most important thing is to create a network of subscribers and keep them eager to receive new information about your business. Therefore, today, we present you with some options that can help you effectively.

The list of tools
MailChimp
It is one of the most popular email marketing tools in the world and offers the sending of up to 12 thousand messages per month for 2 thousand recipients in its free version. If this is not enough for you, you facebook data can purchase the paid version that allows you to register more users and send more emails per month. In addition, you have access to functions such as A/B testing, CRM tool, email personalization and lead segmentation, among many others.

Sendinblue
Sendinblue is a very complete automation tool with CRM features. If your business relies on transactional emails, purchase confirmations, account creation or password resets, this is the ideal tool. Aimed at small and medium-sized businesses, it has basic email broadcasting features, but also offers chat, SMS and Facebook ads.

MailJet
With over 130,000 customers in 150 countries, MailJet aims to be the global solution for all digital marketing needs. One of its most important features is that it has a very user-friendly interface, so you won't waste much time getting familiar with it. The advantage of its free plan is that it has no limit on the number of users, however, the number of sends per month is reduced to 6,000.

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SendPulse
Launched in 2015, SendPulse is a relatively new tool on the market and has so far generated very positive reviews from users. It offers over 130 free email templates for any occasion, or you can design one without much hassle in less than 10 minutes. If you're just starting out with your business, this one would be a perfect fit for you thanks to its simple interface.