How to Create and Add a Countdown to Emails
Posted: Tue Dec 03, 2024 5:35 am
A proven strategy to improve sales and motivate subscribers is to use an email countdown. We have selected five tools to create countdowns, tested their features and are ready to share our experience.
In this article:
What is a countdown timer?
Why use countdowns in emails?
Best Countdown Software to Try
How to Add a Countdown to a SendPulse Email Template
Countdown Timer Software Comparison Table
What is a countdown timer?
A countdown timer is a virtual clock that counts down from a certain estonia phone number library date and time. It is usually used to show how much time is left until the start or end of an event.
You can add this feature to both your email and landing page – there are many free HTML countdown timers and free email countdown timers available on the web.
In an email, you can use a countdown to:
promote a limited time sale ;
remind subscribers that your offer is about to expire ;
remind users that your product's trial period will end soon;
announce the date of a contest or giveaway;
remind recipients that a webinar or course starts soon.
e-mail
Create Successful Email Campaigns with SendPulse
Our email marketing platform lets you send up to 15,000 emails per month for free. You can manage your subscribers and segment them into lists, design emails in just a few clicks, set up automatic emails in response to specific predefined user actions, and much more.</p>
<p>
Why use countdowns in emails?
In marketing and sales, countdown timers are not only used to inform the public; their main purpose is to call potential customers to take immediate action.
Here are some psychological explanations as to why email countdowns are so effective:
They create a sense of urgency. Deadlines make people take action immediately. Plus, timers are specific in that they can help you show exactly how much time is left instead of using vague phrases like “limited time offer” or “last chance to buy.”
They create fear of missing out. Timers can create the feeling that the advertised product is scarce. An item in limited quantities immediately becomes more desirable to potential customers.
They attract attention. The numbers on the timer are constantly changing and capture the attention of each recipient. Timers are so effective because some parts of our brain were originally designed to notice danger in the environment. So we pay more attention to moving objects .
These are the main reasons why countdown emails help you increase engagement, conversions and sales: in some cases, you can achieve up to a 171% higher click-to-open rate and a 400% higher conversion rate.
In this article:
What is a countdown timer?
Why use countdowns in emails?
Best Countdown Software to Try
How to Add a Countdown to a SendPulse Email Template
Countdown Timer Software Comparison Table
What is a countdown timer?
A countdown timer is a virtual clock that counts down from a certain estonia phone number library date and time. It is usually used to show how much time is left until the start or end of an event.
You can add this feature to both your email and landing page – there are many free HTML countdown timers and free email countdown timers available on the web.
In an email, you can use a countdown to:
promote a limited time sale ;
remind subscribers that your offer is about to expire ;
remind users that your product's trial period will end soon;
announce the date of a contest or giveaway;
remind recipients that a webinar or course starts soon.
Create Successful Email Campaigns with SendPulse
Our email marketing platform lets you send up to 15,000 emails per month for free. You can manage your subscribers and segment them into lists, design emails in just a few clicks, set up automatic emails in response to specific predefined user actions, and much more.</p>
<p>
Why use countdowns in emails?
In marketing and sales, countdown timers are not only used to inform the public; their main purpose is to call potential customers to take immediate action.
Here are some psychological explanations as to why email countdowns are so effective:
They create a sense of urgency. Deadlines make people take action immediately. Plus, timers are specific in that they can help you show exactly how much time is left instead of using vague phrases like “limited time offer” or “last chance to buy.”
They create fear of missing out. Timers can create the feeling that the advertised product is scarce. An item in limited quantities immediately becomes more desirable to potential customers.
They attract attention. The numbers on the timer are constantly changing and capture the attention of each recipient. Timers are so effective because some parts of our brain were originally designed to notice danger in the environment. So we pay more attention to moving objects .
These are the main reasons why countdown emails help you increase engagement, conversions and sales: in some cases, you can achieve up to a 171% higher click-to-open rate and a 400% higher conversion rate.