Sidebar signup form by Gimme Some Oven
Posted: Thu Dec 05, 2024 7:12 am
Optimize your call-to-action (CTA) copy
Craft call-to-action (CTA) copy so that visitors see the value of your incentive across your email opt-in forms.
Experiment with CTA copy like “subscribe,” “download,” and “get my ebook” to see which performs better. You can even make this part of your list-building strategy and try A/B testing different graphics and language.
Here’s a clever email list-building tactic where you sign luxembourg telephone number data up to get a code which grants access to their presale.
Spark Hydrate's sign-up form which gives new subscribers a discount code.
CTA example from Spark Hydrate
4. Place your signup form strategically
After you create a signup form to collect email addresses, you should place it where it will reach the most website visitors.
Try to position it on high-traffic pages of your website. Your blog homepage, headers, and footers are typically good places. Another common placement for your email signup form is on the sidebar of your website.
Related: Get inspired with the 20 best newsletter signup examples.
5. Add an exit intent pop-up form to your website
To grow your email list, trigger an email signup form to pop up just before visitors exit your website. That’s because pop-up windows are often effective for building lists and increasing conversion rates.
Take this statistic from Beeketing that says ecommerce companies can salvage up to 35% of otherwise lost visitors with exit pop-ups.
Exit pop-up from Pixelme.me
Pop-up form example from Pixelme.me
6. Create landing pages that convert
Dedicated landing pages can play a big role in growing your email list. The purpose of a landing page is to send people to “land” on it. For example, if you’re a podcast or webinar guest, you can mention your incentive and send people to your landing page to sign up.
This will be easier than sending them to your homepage where they have to find your signup form on their own. Landing pages also help with SEO because someone might directly search for “sign up for X brand’s mailing list” on search engines.
Craft call-to-action (CTA) copy so that visitors see the value of your incentive across your email opt-in forms.
Experiment with CTA copy like “subscribe,” “download,” and “get my ebook” to see which performs better. You can even make this part of your list-building strategy and try A/B testing different graphics and language.
Here’s a clever email list-building tactic where you sign luxembourg telephone number data up to get a code which grants access to their presale.
Spark Hydrate's sign-up form which gives new subscribers a discount code.
CTA example from Spark Hydrate
4. Place your signup form strategically
After you create a signup form to collect email addresses, you should place it where it will reach the most website visitors.
Try to position it on high-traffic pages of your website. Your blog homepage, headers, and footers are typically good places. Another common placement for your email signup form is on the sidebar of your website.
Related: Get inspired with the 20 best newsletter signup examples.
5. Add an exit intent pop-up form to your website
To grow your email list, trigger an email signup form to pop up just before visitors exit your website. That’s because pop-up windows are often effective for building lists and increasing conversion rates.
Take this statistic from Beeketing that says ecommerce companies can salvage up to 35% of otherwise lost visitors with exit pop-ups.
Exit pop-up from Pixelme.me
Pop-up form example from Pixelme.me
6. Create landing pages that convert
Dedicated landing pages can play a big role in growing your email list. The purpose of a landing page is to send people to “land” on it. For example, if you’re a podcast or webinar guest, you can mention your incentive and send people to your landing page to sign up.
This will be easier than sending them to your homepage where they have to find your signup form on their own. Landing pages also help with SEO because someone might directly search for “sign up for X brand’s mailing list” on search engines.