Advantages of betting on your own mobile app
Posted: Thu Dec 05, 2024 7:21 am
Taking online activity to an app is the most natural step in this digital age. The boom in mobile app development comes from the increased use of smartphones, which are used for all kinds of actions: browsing the Internet, sending messages, checking email, posting on social networks, playing games... Therefore, having your own app is an essential communication channel that cannot be overlooked.
Advantages of investing in mobile application development
Reach more potential customers : According to data from studies conducted by Kantar TNS and Google, more than 80% of the Spanish population uses a smartphone and this has led to a change in consumer habits. This means that more people are surfing the web using mobile phones than computers. Having your own mobile app antigua and barbuda email address would allow you to be on the devices of thousands of people, causing more impact and therefore more future conversions.
Having a good ASO positioning : just as a website is positioned with SEO techniques, applications have ASO positioning in online download stores. Improving their visibility directly impacts the number of visits and downloads they have and having an app that is also well positioned offers a point in favor of the competition.
Differentiating yourself from the competition : despite all the data mentioned above on smartphone use, there are many companies that do not trust in their effectiveness and are reluctant to invest in developing mobile apps. Therefore, having your own app creates a strong push and stands out more in the eyes of the consumer. It provides an exponential increase in the visibility of the business.
You may also be interested in: The future of social media from 2020 onwards
Offering a useful tool to the user : in an e-commerce, for example, it will always be more convenient for the potential customer to navigate through a simple, touch-based and fast app interface than a web page viewed on a mobile browser. When faced with the possibility of making a purchase via smartphone, a user will be more reluctant to start a process on the website than on the app. Because they know that in the app, they will have what they need in a few clicks, with the account already logged in and without repeating data. Whereas in the browser, they will have to fill in all the usual fields. They may even come across a website not adapted to mobile format and lose the visit and the sale altogether.
Advantages of investing in mobile application development
Reach more potential customers : According to data from studies conducted by Kantar TNS and Google, more than 80% of the Spanish population uses a smartphone and this has led to a change in consumer habits. This means that more people are surfing the web using mobile phones than computers. Having your own mobile app antigua and barbuda email address would allow you to be on the devices of thousands of people, causing more impact and therefore more future conversions.
Having a good ASO positioning : just as a website is positioned with SEO techniques, applications have ASO positioning in online download stores. Improving their visibility directly impacts the number of visits and downloads they have and having an app that is also well positioned offers a point in favor of the competition.
Differentiating yourself from the competition : despite all the data mentioned above on smartphone use, there are many companies that do not trust in their effectiveness and are reluctant to invest in developing mobile apps. Therefore, having your own app creates a strong push and stands out more in the eyes of the consumer. It provides an exponential increase in the visibility of the business.
You may also be interested in: The future of social media from 2020 onwards
Offering a useful tool to the user : in an e-commerce, for example, it will always be more convenient for the potential customer to navigate through a simple, touch-based and fast app interface than a web page viewed on a mobile browser. When faced with the possibility of making a purchase via smartphone, a user will be more reluctant to start a process on the website than on the app. Because they know that in the app, they will have what they need in a few clicks, with the account already logged in and without repeating data. Whereas in the browser, they will have to fill in all the usual fields. They may even come across a website not adapted to mobile format and lose the visit and the sale altogether.