Expert in Google Ads and Web Analytics
June 13, 2022
Google Analytics offers a wide variety of statistics and reports that are of great help in the management of a tourist accommodation . Although at first glance the tool may be a little intimidating, constant use will allow you to learn to decipher the information easily and, therefore, make the best decisions for your tourism business. Taking advantage of the potential of Google Analytics 4 in your Accommodation will be key to getting the most out of your digital strategy, and June 1, 2023 is the deadline that Google has set to end Google Analytics Universal … so “our days are numbered” in that model.
For this reason, in this article we want to give you some compelling reasons to start the transition to the new version of Google Analytics , that is, version 4. We will tell you list of indonesia consumer email what these benefits are and even some new features that Google Analytics 4 can bring to your Accommodation, so that you can start taking advantage of all its features once and for all:
Table of Contents [ Hide ]
1 Benefits of Google Analytics 4 in your Tourist Accommodation
1.1 1. It allows you to better understand the life cycle of your customers
1.2 2. Data-driven attribution
1.3 3. Privacy becomes very important
1.4 4. Increased and improved integrations for Google advertising platforms
1.5 5. Accuracy in metrics
2 Main New Features in Google Analytics 4
Benefits of Google Analytics 4 in your Tourist Accommodation
1. It allows you to better understand the life cycle of your customers
The smart tool uses machine learning to extract statistics from the customer journey across different platforms and devices , without fragmenting the journey and considering it as a single session, which ultimately allows for generating predictive knowledge.
2. Data-driven attribution
The goal is to distribute conversion value based on the data for each conversion event, rather than just the last click. This will help you understand how different marketing strategies collectively influence conversions, and help you improve your ROI.
3. Privacy becomes very important
With GA4, you have new ways to measure traffic and also the interests of potential guests, without relying solely on the use of cookies. In this sense, you are no longer dependent on the cookie restrictions of other platforms to be able to obtain data that helps you improve your marketing strategies .
4. Increased and improved integrations for Google advertising platforms
With this it is possible to optimize the performance of campaigns in Google Ads and increase ROI (return on investment) .
5. Accuracy in metrics
With this release, all sectors – including the tourism sector – benefit by obtaining accurate and in-depth metrics related to monetization and purchasing processes within the website.
