Loyalty Programs: 3 Factors to Consider When Creating and Improving Them
Posted: Thu Dec 05, 2024 8:31 am
Mayca
Copy SEO Expert
May 24, 2022
Loyalty programs have been part of the hospitality industry's strategy for many years. And this is because their advantages are proven: they allow for increased revenue, improved brand reputation , customer relations and valuable information about their behavior.
Despite all the obvious advantages, there are still accommodations that reject loyalty programs because they consider them an option exclusive to large hotel chains. However, creating a program to build loyalty and reward guests is within the reach of any type of accommodation, regardless of its size.
It is possible to create indonesia email address simple loyalty programs without having to make an investment with immediate results. The only thing you need to know is where to start or – if you already have one – what aspects to improve. Continue reading to learn about the measures you can put in place.
Table of Contents [ Hide ]
1 Simple practices to start a Loyalty Program for your Accommodation
1.1 1.- Monitoring guest experience and feedback
1.2 2.- Personalized communications
1.3 3.- Technological implementation
Simple practices to start a Loyalty Program for your Accommodation
1.- Monitoring guest experience and opinions
Loyalty programs help you gain guest trust through experience, quality, or price. For this reason, if you want to earn your guests' loyalty, you need to create a program that is worth it for them.
This is where customer experience monitoring comes into play . For example, knowing if they are satisfied with the service through surveys during and after their stay is key. This will allow you to resolve complaints quickly and perceive improvements in online reputation pages and brand loyalty.
2.- Personalized communications
Loyalty programs that have a high level of personalization have the potential to make guests feel special and ultimately build bonds with the brand. This is why it is essential to have a system that allows you to capture customer data so that you can then leverage it in loyalty and marketing campaigns .
Copy SEO Expert
May 24, 2022
Loyalty programs have been part of the hospitality industry's strategy for many years. And this is because their advantages are proven: they allow for increased revenue, improved brand reputation , customer relations and valuable information about their behavior.
Despite all the obvious advantages, there are still accommodations that reject loyalty programs because they consider them an option exclusive to large hotel chains. However, creating a program to build loyalty and reward guests is within the reach of any type of accommodation, regardless of its size.
It is possible to create indonesia email address simple loyalty programs without having to make an investment with immediate results. The only thing you need to know is where to start or – if you already have one – what aspects to improve. Continue reading to learn about the measures you can put in place.
Table of Contents [ Hide ]
1 Simple practices to start a Loyalty Program for your Accommodation
1.1 1.- Monitoring guest experience and feedback
1.2 2.- Personalized communications
1.3 3.- Technological implementation
Simple practices to start a Loyalty Program for your Accommodation
1.- Monitoring guest experience and opinions
Loyalty programs help you gain guest trust through experience, quality, or price. For this reason, if you want to earn your guests' loyalty, you need to create a program that is worth it for them.
This is where customer experience monitoring comes into play . For example, knowing if they are satisfied with the service through surveys during and after their stay is key. This will allow you to resolve complaints quickly and perceive improvements in online reputation pages and brand loyalty.
2.- Personalized communications
Loyalty programs that have a high level of personalization have the potential to make guests feel special and ultimately build bonds with the brand. This is why it is essential to have a system that allows you to capture customer data so that you can then leverage it in loyalty and marketing campaigns .