CEO and Project Manager
April 7, 2022
Yes, we are aware that marketing holiday apartments can be a somewhat complex task. This is because the holiday rental industry is very competitive, so a lot of trial and error is necessary to find the best tools, tactics and strategies that will make you stand out from your competition. Betting on working on Marketing in Holiday Apartments in a professional way will help you gain segmented and qualified visibility among your target audience.
However, there are some things that iran email address every vacation rental marketing plan needs to address. First and foremost, you need to find your way to your target audience and make sure they become customers.
Whether your goal is to increase direct bookings or perhaps increase conversion rates on OTAs, here are some tips that will help you achieve your goals and improve your marketing strategy.
Table of Contents [ Hide ]
1 What do you need to work in Marketing in Tourist Apartments?
1.1 What is your right mix of distribution channels?
1.2 Online travel agencies (OTAs)
1.3 Metasearch engines
1.4 Niche booking websites and platforms
1.5 Optimize the content (text and images) of the platform where you plan to be.
1.6 Encourage customers to leave reviews
1.7 Direct qualified traffic to your website
1.8 Capture traffic from the Video Marketing platform
1.9 Pricing strategy
What do you need to work in Marketing in Tourist Apartments?
What is your right mix of distribution channels?
Finding the right mix of distribution channels – i.e. the booking sites you advertise on – is key to successfully marketing your vacation rental. With that in mind, you need to find the channels that fit your type of apartment and your target audience. So, try to be present on as many as you can. And which are those channels?
Online travel agencies (OTAs)
If you’ve been managing vacation rentals for a while, chances are you’re already advertising on OTAs . Sites like Airbnb, Booking.com, TripAdvisor, and others are essential high-traffic channels because you can put your property listing in front of millions of travelers daily.
Additionally, OTAs are known for implementing constant improvements to their platforms . This will allow you to make use of new tools to increase your revenue, establish special discounts or other strategies that help you attract potential guests.
Metasearch engines
