CEO and Project Manager
January 25, 2022
Non-fungible tokens (NFTs) are being touted as the next big thing in the gaming and collectibles space (potentially also in tourism – there are already some interesting examples which we’ll show you later in the article). You may have seen it in the news: Beeple’s artwork recently sold at auction for $69 million , in exchange for an NFT. And it’s not just art that’s being tokenized and sold. Twitter founder Jack Dorsey promoted an NFT of the first tweet , with bids reaching $2.5 million. The popularity of NFT technology is real and a possibility to adapt it to your Digital Marketing strategy .
At Asiri Marketing we build a humble opinion and explain the beautiful relationship that can be built around NFT technology and Digital Marketing. In this article we are going to list of iraq consumer email explain what NFTs are, how they work, how you can use them, actions to reinforce the impact and some examples of brands that are using NFTs in relation to different sectors.
Table of Contents [ Hide ]
1 What are NFTs?
1.1 How do NFTs work?
1.2 How to issue NFT tokens?
1.3 Design your strategy in relation to NFT technology and Digital Marketing
2 What relationships can be established between NFT Technology and Digital Marketing?
2.1 What can NFTs be used for?
2.2 Examples of the use of NFTs as a digital marketing tool
2.2.1 Generate brand awareness: Marriott
2.2.2 Adding value to the target market: OD Hotels
2.2.3 Protect Brand Image: Robert Mondavi Winery
2.2.4 Technology to generate impact: Tacos in GIF format from Taco Bell
2.2.5 Promoting in-person events: AMC/Spider-Man
2.3 Conclusion
What are NFTs?
Non-fungible tokens ( NFTs ) are blockchain-based, collectible digital assets that are bought and sold, and are unique to the owner. This means that once NFTs are purchased, they become the property of the owner and not the game-brand or any other third party. The use of blockchain technology means that once a token is created , it cannot be deleted or counterfeited. As non-fungible assets, NFTs cannot be exchanged for something else, as is the case with fungible assets like Bitcoin or Ethereum. In short, NFTs are “special” digital assets that can be bought and sold like any other asset, but they do not have a tangible form of their own .
