How and why to creatively use shortened addresses in advertising
Posted: Thu Dec 05, 2024 8:58 am
As we all know, advertising and marketing , as well as the way companies and individuals operate , have changed a lot in recent years with the emergence of the Internet and new ways of communicating using the network. Today, traditional marketing accounts for 40% compared to 60% of digital marketing according to a study by Mobile Pro and, although these are general data not always shared by each company; it is true that the volume of investment by companies is divided into an online part and an offline part, which we will see how it evolves in percentages.
However, let's see that both types of marketing , the traditional one -read offline marketing-, and the one related to new online technologies connected to the Internet armenia email list currently receive large investments . In other words: traditional advertising is still very much alive, and both coexist with the possibility of optimizing results by combining them.
An example is the use of web references in print advertising, to direct the recipient of traditional advertising (through brochures, catalogues, posters, business cards, etc.) to a website, app, blog or online platform.
David Guiu , Director of the direct mail company OPEN-buzoneo.com and with many campaigns of distribution of printed advertising behind him for mobile applications, theatres and shows and all kinds of advertisers, tells us that, for example, they are making designs, prints and distributions on paper throughout Spain in which they include "cut" web addresses; after observing that they multiply the results compared to QR codes. That is, addresses like goo.gl/ or bit.ly/
How is this done and why?
It should be noted that, although QR codes are very attractive, not everyone has a reader for these encryptions (nor is they used to using them, and much less would they consider – or know how to – download an application to their mobile phone) and, therefore, many business opportunities are lost. However, typing a web address or even memorizing it is extremely simple for all mobile users with an Internet connection , which, by the way, is practically all of us.
However, let's see that both types of marketing , the traditional one -read offline marketing-, and the one related to new online technologies connected to the Internet armenia email list currently receive large investments . In other words: traditional advertising is still very much alive, and both coexist with the possibility of optimizing results by combining them.
An example is the use of web references in print advertising, to direct the recipient of traditional advertising (through brochures, catalogues, posters, business cards, etc.) to a website, app, blog or online platform.
David Guiu , Director of the direct mail company OPEN-buzoneo.com and with many campaigns of distribution of printed advertising behind him for mobile applications, theatres and shows and all kinds of advertisers, tells us that, for example, they are making designs, prints and distributions on paper throughout Spain in which they include "cut" web addresses; after observing that they multiply the results compared to QR codes. That is, addresses like goo.gl/ or bit.ly/
How is this done and why?
It should be noted that, although QR codes are very attractive, not everyone has a reader for these encryptions (nor is they used to using them, and much less would they consider – or know how to – download an application to their mobile phone) and, therefore, many business opportunities are lost. However, typing a web address or even memorizing it is extremely simple for all mobile users with an Internet connection , which, by the way, is practically all of us.