How to create a marketing plan
Posted: Thu Dec 05, 2024 9:29 am
The marketing plan for the development of a company provides for measures to increase profits and reduce costs. Thanks to a well-developed strategy, the entrepreneur will see the development plan and the consequences of its implementation. This will reduce financial risks for the business and help the company to take a leading position in the segment.
Table of Contents [ Hide ]
What is a marketing plan?
Why do you need a business marketing plan?
Types of marketing planning
The world's shortest MP
SOSTAC
How long does it take to create a business marketing plan?
Marketing plan structure
Analysis
ACTION Plan
Risk management
Development of a marketing plan.
Analysis of the situation.
The target audience
Set goals
Strategy
Tactics to achieve goals.
THIS
Pay per click – contextual advertising
Spam mail
Behavior
SEO Actions
Actions for contextual advertising
Email marketing actions
Results control
Mistakes when creating a marketing plan
Conclusion
What is a marketing plan?
In business and marketing, planning plays a key role.
A marketing plan (MP) is a comprehensive analysis of the current state of the business, detailing future marketing activities and communications required to achieve the company's objectives. The ios phone number data plan is accompanied by an estimated budget for each expenditure item, an accounting of potential risks, and a supporting action plan.
MP is no less important than the production and financial plan, which are included in the strategic development plan of the company.
It is important to understand that marketing planning is relative, approximate, and much of it is based on assumptions. The accuracy or incorrectness of these assumptions is determined empirically during the testing process.
Why do you need a business marketing plan?
Analysis of the current state of the company;
Diagnosing problems and weaknesses, determining ways to eliminate them;
Identification of growth points and drivers;
Understand the mechanisms to reduce costs without losing the quality of products and services;
Systematization and optimization of business processes;
Rational distribution of resources;
Risk management, creation of variable development scenarios;
Strategic vision and results forecast;
Clear setting of objectives;
Greater competitiveness, differentiation from competitors;
Creation of new products and services and improvement of existing ones;
Higher sales volumes, greater customer loyalty, higher profits;
Take the company to the next level and to new markets;
Change or adjustment of the business model;
Attract investments, increase the value of the company;
Management, control, evaluation of results.
Types of marketing planning
There is no clear classification of MP at the moment. There are many elements that can make up a marketing plan. Depending on the goals and objectives, any combination of them is allowed.
It makes sense to mention two methods for developing MP:
The world's shortest MP
Marketing specialist Kelly Odel has developed a relatively simple marketing plan model. It is a combination of the 4P marketing mix (Product, Price, Promotion, Place) and target audience segmentation using Sherrington's 5W method (What? Who? Why? When? Where?). The result is a table with the rows:
Product;
Price;
Promotion;
Place;
and columns:
That;
OMS;
Because;
When;
Where.
It cannot be considered a complete marketing plan. But this tool allows you to quickly take a look at the current situation and see new perspectives.
SOSTAC
Among the most fundamental methods, it is worth highlighting the 6-stage SOSTAC model, which consists of the following modules:
Analysis of the current situation (Situation Analysis);
Set goals (Objectives);
Strategy for achieving objectives (Strategy);
Strategy Execution Tactics (Tactics);
Active actions to implement tactics (Action);
Control of the results obtained (Control).
How to Create a Marketing Plan: Step-by-Step Instructions and Examples
How long does it take to create a business marketing plan?
The timing of a marketing plan depends on many factors. For small start-ups, a plan is developed for one year, the goal is to create an image and recognition. All actions are aimed at achieving these goals, from creating advertising campaigns to producing goods. For competent planning, tasks and goals are detailed point by point in order to be able to move forward at all stages.
For large companies, a marketing plan is developed for a period of 2 to 6 years. It is adjusted every year. It is important to create a flexible plan that can be modified due to new circumstances.
Table of Contents [ Hide ]
What is a marketing plan?
Why do you need a business marketing plan?
Types of marketing planning
The world's shortest MP
SOSTAC
How long does it take to create a business marketing plan?
Marketing plan structure
Analysis
ACTION Plan
Risk management
Development of a marketing plan.
Analysis of the situation.
The target audience
Set goals
Strategy
Tactics to achieve goals.
THIS
Pay per click – contextual advertising
Spam mail
Behavior
SEO Actions
Actions for contextual advertising
Email marketing actions
Results control
Mistakes when creating a marketing plan
Conclusion
What is a marketing plan?
In business and marketing, planning plays a key role.
A marketing plan (MP) is a comprehensive analysis of the current state of the business, detailing future marketing activities and communications required to achieve the company's objectives. The ios phone number data plan is accompanied by an estimated budget for each expenditure item, an accounting of potential risks, and a supporting action plan.
MP is no less important than the production and financial plan, which are included in the strategic development plan of the company.
It is important to understand that marketing planning is relative, approximate, and much of it is based on assumptions. The accuracy or incorrectness of these assumptions is determined empirically during the testing process.
Why do you need a business marketing plan?
Analysis of the current state of the company;
Diagnosing problems and weaknesses, determining ways to eliminate them;
Identification of growth points and drivers;
Understand the mechanisms to reduce costs without losing the quality of products and services;
Systematization and optimization of business processes;
Rational distribution of resources;
Risk management, creation of variable development scenarios;
Strategic vision and results forecast;
Clear setting of objectives;
Greater competitiveness, differentiation from competitors;
Creation of new products and services and improvement of existing ones;
Higher sales volumes, greater customer loyalty, higher profits;
Take the company to the next level and to new markets;
Change or adjustment of the business model;
Attract investments, increase the value of the company;
Management, control, evaluation of results.
Types of marketing planning
There is no clear classification of MP at the moment. There are many elements that can make up a marketing plan. Depending on the goals and objectives, any combination of them is allowed.
It makes sense to mention two methods for developing MP:
The world's shortest MP
Marketing specialist Kelly Odel has developed a relatively simple marketing plan model. It is a combination of the 4P marketing mix (Product, Price, Promotion, Place) and target audience segmentation using Sherrington's 5W method (What? Who? Why? When? Where?). The result is a table with the rows:
Product;
Price;
Promotion;
Place;
and columns:
That;
OMS;
Because;
When;
Where.
It cannot be considered a complete marketing plan. But this tool allows you to quickly take a look at the current situation and see new perspectives.
SOSTAC
Among the most fundamental methods, it is worth highlighting the 6-stage SOSTAC model, which consists of the following modules:
Analysis of the current situation (Situation Analysis);
Set goals (Objectives);
Strategy for achieving objectives (Strategy);
Strategy Execution Tactics (Tactics);
Active actions to implement tactics (Action);
Control of the results obtained (Control).
How to Create a Marketing Plan: Step-by-Step Instructions and Examples
How long does it take to create a business marketing plan?
The timing of a marketing plan depends on many factors. For small start-ups, a plan is developed for one year, the goal is to create an image and recognition. All actions are aimed at achieving these goals, from creating advertising campaigns to producing goods. For competent planning, tasks and goals are detailed point by point in order to be able to move forward at all stages.
For large companies, a marketing plan is developed for a period of 2 to 6 years. It is adjusted every year. It is important to create a flexible plan that can be modified due to new circumstances.