Screenshot from Firstpagesage.com All of these practical strategies list of brazil cell phone numbers are great ways to use B2B marketing automation to improve your organization’s marketing efforts, but you won’t know how effective they are if you don’t regularly track key metrics to measure your success. These metrics should be based on the goals you set at the beginning of the project, meaning they are specific and tailored to your company’s specific context.

Analyzing these metrics will help you know what you need to move forward with and what methods you can scale up for even greater success. Conclusion At its best, B2B marketing departments are on the cutting edge of automation technology. With benefits as wide-ranging as rapidly increasing productivity and creating stronger alignment between sales and marketing, there’s no reason not to use automation in your organization.