Copy Specialized in Travel
July 6, 2021
You have undoubtedly seen how in recent years the tourism sector has integrated the use of video with the aim of building better relationships with users, educating them and building loyalty. Most users (and this is probably also the case for you) feel that watching videos of products/services generates more confidence in making the final decision and subsequently booking. Videos on hotel websites are an important resource to strengthen the relationship with the customer as well as differentiate yourself in content compared to other channels.
If online shopping is already a risk for many users, imagine the effort the tourism industry must make to be able to captivate them. Buying a product that can be returned is not the same as booking a holiday.
For these reasons, at Asiri Marketing we want you to understand that as a tourism business you must take into account that the consumer is an excellent vehicle to promote Israel Email Address your hotel. Users love to share their experiences, but even more so to consume them in video format . This is very important when it comes to promoting your website, reservations and customer service.
Table of Contents [ Hide ]
1 What you should keep in mind to get the most out of videos on hotel websites.
1.1 Showcase your brand.
1.2 Present guest testimonials.
1.3 Introduce your hotel.
1.4 YouTube is your best friend.
2 Benefits of using videos in the tourism sector.
What you need to keep in mind to get the most out of videos on hotel websites.
The main idea is that you have the ability to transmit real sensations to the users of your site and your networks until you manage to convert them into clients. That is why it is really necessary that the videos are attractive enough so that they feel confident enough to make a reservation.
Showcase your brand.
The best thing about opting for a video marketing strategy is that you don't need to spend a lot of time writing. The images will do the talking. Here you have the chance to give your brand a voice and a face.
Travelers want to hear about real experiences, so try to be authentic and original. It can be you or your team who talk about the hotel or even the travelers themselves who can tell you about a good experience.
