Google Hummingbird: No more “dry” content marketing
Posted: Thu Dec 05, 2024 9:38 am
Last week we read carefully the reflections that Oscar del Santo made in puromarketing.com about the new Google algorithm: “hummingbird”.
I was talking about SEO, of course, because let's be honest, as long as Google is the one that decides what is shown first in searches, separating SEO from Google is almost impossible . We tell you the things that caught our attention the most.
For him, the new Google algorithm is good news for all of us who love the profession, because (always according to his words) it is the first link in a chain of changes that will end up banishing "dry content marketing" from its privileged position when it comes to obtaining a good position.
He doesn't say that it won't continue to be important, but he does say that it will no longer be useful on its own and without taking into account other factors such as the real conversation with our followers on social networks and even what competitors generate around our brand or service, and that, according to Oscar, will only validate our work, if it is good, of course. The era of the abuse of content at any price, with poorly written posts and hollow positioning is coming to an end.
The main advantage that he sees is that, gradually, after its launch, it will separate the "wheat from the chaff" and give more weight to the truly interesting content that generates "sociability" and conversation from that which is merely the result of mischief and is generated by and for Google. In other words, it will no longer be enough to know that interesting content must be generated that includes these or those keywords , but rather it will have to be moved, disseminated and manipulated, which in his view is more equitable, realistic and promising.
Step four: establish the terms of cooperation with influencers
What do you need to do when an influencer expresses nigeria phone number resource interest in advertising cooperation? At this point, you need to jointly establish key aspects of the future marketing campaign.
Here are some conditions to keep in mind:
Influencer marketing platform
Decide whether it should be an Instagram post, a YouTube video, a live broadcast or maybe a short TikTok video? Each social media channel has its own rules, so it's worth adapting the form to the platform and style that the influencer presents.
Duration of cooperation
When preparing all the necessary documents, you must also indicate whether it will be a one-time action or long-term ambassadorial cooperation (which often brings better results).
Financial conditions
Read also: Advertising message – what should it contain?
The cost of working with an influencer depends on their popularity, reach, and form of cooperation. You can set a fixed fee for the campaign or offer additional bonuses, e.g. based on the number of sales. Remember to include this in the contract for work or contract for services – depending on the type of employment you and the creator choose.
I was talking about SEO, of course, because let's be honest, as long as Google is the one that decides what is shown first in searches, separating SEO from Google is almost impossible . We tell you the things that caught our attention the most.
For him, the new Google algorithm is good news for all of us who love the profession, because (always according to his words) it is the first link in a chain of changes that will end up banishing "dry content marketing" from its privileged position when it comes to obtaining a good position.
He doesn't say that it won't continue to be important, but he does say that it will no longer be useful on its own and without taking into account other factors such as the real conversation with our followers on social networks and even what competitors generate around our brand or service, and that, according to Oscar, will only validate our work, if it is good, of course. The era of the abuse of content at any price, with poorly written posts and hollow positioning is coming to an end.
The main advantage that he sees is that, gradually, after its launch, it will separate the "wheat from the chaff" and give more weight to the truly interesting content that generates "sociability" and conversation from that which is merely the result of mischief and is generated by and for Google. In other words, it will no longer be enough to know that interesting content must be generated that includes these or those keywords , but rather it will have to be moved, disseminated and manipulated, which in his view is more equitable, realistic and promising.
Step four: establish the terms of cooperation with influencers
What do you need to do when an influencer expresses nigeria phone number resource interest in advertising cooperation? At this point, you need to jointly establish key aspects of the future marketing campaign.
Here are some conditions to keep in mind:
Influencer marketing platform
Decide whether it should be an Instagram post, a YouTube video, a live broadcast or maybe a short TikTok video? Each social media channel has its own rules, so it's worth adapting the form to the platform and style that the influencer presents.
Duration of cooperation
When preparing all the necessary documents, you must also indicate whether it will be a one-time action or long-term ambassadorial cooperation (which often brings better results).
Financial conditions
Read also: Advertising message – what should it contain?
The cost of working with an influencer depends on their popularity, reach, and form of cooperation. You can set a fixed fee for the campaign or offer additional bonuses, e.g. based on the number of sales. Remember to include this in the contract for work or contract for services – depending on the type of employment you and the creator choose.