Event ideas for shopping malls and retail marketing
Posted: Thu Dec 05, 2024 9:40 am
Another milestone that gives rise to the celebration of an event is the anniversary of your brand or your shopping centre . To do this, a multitude of activities can be carried out, which combined can give rise to a great event, as is the case of the 30th anniversary of the Plaza de Aluche shopping centre, in which travelling shows were combined with daily raffles, an exhibition of selfie points , gamifications and even cake sharing.
Event ideas for shopping malls and retail marketing
Promotional action for the 30th anniversary of the Plaza de Aluche Shopping Centre.
3. Events with influencers or public figures
Events with influencers or public figures boost brand visibility and credibility . By collaborating with influencers who are close to the audience, an authentic connection is established .
Book signing sessions, meet&greets , markets or Live Shopping sessions give mall customers the opportunity to interact personally, creating memorable experiences that strengthen customer loyalty and generate valuable content on social media.
4. Charity events
Organizing charity events in retail and shopping centers goes beyond the simple commercial transaction. Corporate social responsibility initiatives can be carried out , such as fundraisers for local charities, food and toy drives, or even events that integrate donation programs linked to purchases.
By connecting brands with meaningful causes, not only is the corporate image strengthened, but a more meaningful shopping experience is created , driving active consumer participation.
An example that combines a solidarity initiative with the collaboration of influential figures on social media was a Solidarity Market held at the As Cancelas shopping centre. In it, two well-known influencers from the fashion sector sold their clothes to raise funds for the Spanish Red Cross.
Solidarity market with influencers like María Olveira (@cucaolveira) in As Cancelas.
5. Cultural events
Hosting cultural events, such as photography list of fiji consumer email or painting exhibitions, are experiences that enrich the connection between the brand and the community. Exhibitions not only attract diverse audiences, but also position the shopping center as a facilitator of local cultural enrichment , generating a great shopping experience for customers.
Event ideas for shopping malls and retail marketing
Exhibition of photographs by a local artist for the As Cancelas Shopping Centre.
In short, there are many options for launching events in shopping centres and retail marketing. You just need to be clear about the public you are targeting , the characteristics of the shopping centre and, of course, the objectives you want to achieve .
If you need advice for your next event, please do not hesitate to contact us. We will help you achieve your goals.
Event ideas for shopping malls and retail marketing
Promotional action for the 30th anniversary of the Plaza de Aluche Shopping Centre.
3. Events with influencers or public figures
Events with influencers or public figures boost brand visibility and credibility . By collaborating with influencers who are close to the audience, an authentic connection is established .
Book signing sessions, meet&greets , markets or Live Shopping sessions give mall customers the opportunity to interact personally, creating memorable experiences that strengthen customer loyalty and generate valuable content on social media.
4. Charity events
Organizing charity events in retail and shopping centers goes beyond the simple commercial transaction. Corporate social responsibility initiatives can be carried out , such as fundraisers for local charities, food and toy drives, or even events that integrate donation programs linked to purchases.
By connecting brands with meaningful causes, not only is the corporate image strengthened, but a more meaningful shopping experience is created , driving active consumer participation.
An example that combines a solidarity initiative with the collaboration of influential figures on social media was a Solidarity Market held at the As Cancelas shopping centre. In it, two well-known influencers from the fashion sector sold their clothes to raise funds for the Spanish Red Cross.
Solidarity market with influencers like María Olveira (@cucaolveira) in As Cancelas.
5. Cultural events
Hosting cultural events, such as photography list of fiji consumer email or painting exhibitions, are experiences that enrich the connection between the brand and the community. Exhibitions not only attract diverse audiences, but also position the shopping center as a facilitator of local cultural enrichment , generating a great shopping experience for customers.
Event ideas for shopping malls and retail marketing
Exhibition of photographs by a local artist for the As Cancelas Shopping Centre.
In short, there are many options for launching events in shopping centres and retail marketing. You just need to be clear about the public you are targeting , the characteristics of the shopping centre and, of course, the objectives you want to achieve .
If you need advice for your next event, please do not hesitate to contact us. We will help you achieve your goals.