Wordpress & SEO Manager
April 8, 2021
Google Analytics is the most popular free hotel website analytics tool out there, and for that reason, it is perhaps one of the best resources a hotel manager can have. It provides you with essential data to understand performance and statistics that allow you to design your sales funnel and implement your marketing and e-commerce goals.
At Asiri Marketing, we want to share with you some fundamental recommendations that you can implement with Google Analytics to analyze your hotel's website and identify in detail how your site is working.
Monitor the performance of your hotel website.
It is vitally important that Italy Email Address you, as a tourism business manager, know the performance of your website. For this reason, there are 3 key metrics that you cannot lose sight of at any time:
Acquisition metrics (e.g. sessions) – These measure how users arrive at your website.
Behavioral metrics (e.g. bounce rate) measure how users interact with your travel business website.
Conversion metrics (e.g. target conversion rate): These measure how travelers complete an action on your website.
Important strategies you should execute with Google Analytics
When it comes to Google Analytics, there are two areas of focus that need special attention. Below, we explain what these areas are so you can implement them in your hosting:
Track e-commerce.For hotels, all current booking engines are compatible with the Google eCommerce script. This is installed and automatically informs Google Analytics about each reservation made and its value.
Once installed, you can see how much revenue is being generated through your website, which campaigns and links are generating revenue for you, among other relevant features.
Important : If your e-commerce is not set up with Google Analytics, the only thing you will be measuring are clicks. It is true that this gives you an idea of what is working for you and what is not, but it will be in a very general way.
