If you are wondering how to improve the customer shopping experience , in this article we will help you understand what a shopping experience is and give you some tips to improve it in order to increase your sales and retain a greater number of customers.
The shopping experience refers to the feelings and perceptions that customers experience during the process of acquiring a product or service. This includes not only the interaction zambia email address between the seller and the consumer, but also visual and informational aspects, such as the organization and decoration of physical stores and elements such as typography, usability and content of virtual stores.
A good sales experience makes it easier to build customer loyalty and achieve better results. According to Forbes , 96% of consumers say that customer service is important in their choice of loyalty to a company.
Zendesk’s 2023 CX Trends Report also reveals a surprising statistic: more than half of customers say they would switch to a competitor after having just one bad experience . If they have had more than one unsatisfactory interaction, that number rises to 73%.
Elements of customer experience
As you have seen, the shopping experience does not only include the interaction between seller and customer, but goes much further, as it also includes the following elements:
Visual aspect
A relevant aspect of the sales experience is the image that the company conveys , since an organized and attractive space improves the customer's perception and helps products or services to be more easily fixed in their memory.
Accessible information
When talking about how to improve the shopping experience, it is important to keep in mind that the information must be clear and easily accessible to the customer , as this will allow them to make the best decisions regarding the product or service they wish to purchase. It will also help them resolve problems and queries more efficiently.
Self -service is one of the most recommended tools when it comes to improving the customer's shopping experience. Some of the options you can implement in your business are:
