Informed researchers . Before making a purchase, Gen Z tends to do extensive research. They compare prices, read reviews, and look for recommendations… Raised in a digital world, they have access to a wide range of online resources that they use to make decisions. This easy access to information makes it difficult to convince them to make a purchase, trust a company, present them with information… Naivety is not a word that is associated with them.
Preference for personalization . They list of finland consumer email appreciate personalized products and services that fit their individual needs. In today’s era, data enables a greater ability to tailor offerings to their individual needs and preferences. They seek to feel unique and valued as customers, and personalization delivers on this expectation. Brands that can offer personalized experiences are more likely to attract and retain this generation. This can manifest itself in a variety of ways, from tailored products or personalized content (product recommendations based on past purchases or stated interests), to unique experiences through targeted marketing campaigns, personalized events, or customer service that prioritizes individualized treatment.
They value quality and value for money . Although they look for deals, Gen Z does not skimp on quality. They will value value for money and will be willing to pay more for products and services that they consider worthwhile. They have grown up fully aware of the environmental impact of consumerism, which leads them to carefully select their purchases, opting for practical and functional products, often following the motto “less is more”. This trend is linked to the digital age, where practicality, ecology and digitalisation have become priorities in various areas, such as music, films, photography and reading. In addition, they show a strong commitment to recycling, opting for green companies or choosing DIY methodologies.
After all this information, you may be wondering how to adapt this data to your strategy. The best way to connect with Generation Z is through emotional marketing , also known as experiential marketing. In other words, it is important that they identify with the brand and see that you understand their needs.
