Logically, commercial prospecting senegal phone number library must follow this same path and adapt to these changes . So if, as a salesperson, you are no longer able to convince , it is surely because your practices have not evolved; and the first to adopt is to accept your prospect's refusal. Why? How? In this article, we reveal the challenges of “No” within the commercial practices of a BtoB company. No: A way to learn about the competition While it may be that your prospect feels no need to buy the products you offer, it is also possible that his interest is directed more towards one of your competitors.

In this case, try to understand what are the reasons for his refusal . In this context, in more detail what motivated your prospect's choice . Was your competitor's marketing or communication more convincing? Or is it a question of qualityprice ratio? By learning about what directs the prospect to another company rather than yours, you identify the levers for improvement to be activated in the future. No: an opportunity to question your commercial approach Hearing and understanding your prospect's refusal also means allowing yourself to take a step back .