That is why tools like Metricool are key to making your work easier and also providing you with other functionalities that can be great for your brand strategy.
At Kiwop we want your business to be future-proof, so we recommend that you continue reading this blog with all the key data from Metricool .
What are you waiting for?
What is Metricool
Metricool is a web-based tool for analyzing and managing digital strategies , especially focused on social media strategies.
This means that Metricool facilitates everything that encompasses management and planning of content on social networks, web analysis or even paid analytics. But we will leave these functionalities for later.
This tool was created by two Spaniards, Juan Pablo Tejela and Laia Montells, who first created Bloggerespacio in 2014 to bring together, in a single space, a platform to analyze and manage some aspects of social networks.
In 2015, with thousands of users already using this platform, they decided to create a paid version including new features and renamed their tool Metricool.
Since then, Metricool has accumulated millions of users worldwide and is already one of the most used tools. In addition, this platform is a partner of Google , WordPress , Facebook , Twitter or LinkedIn , among others, which facilitates integrations and publication processes.
metricool for social media
Metricool's 5 key features for your brand
As we mentioned above, Metricool was created with the aim of helping to simplify the management and planning of social networks . But, little by little, it has become a platform capable of helping you optimize processes in all aspects of your digital strategy.
We tell you how!
1. Analysis of your website or blog
By linking your website with Metricool, you will be able to obtain data that will be very useful, such as the number of people who visit your website or blog , the countries from which they visit you, the most visited pages or even from which devices users access your website.
All of this data can be very useful for understanding the behavior patterns of your Buyer Persona or for knowing which data or products your website or blog visitors are most interested in.
2. Planning and programming on social networks
As we said, Metricool was born with the primary objective of helping with Social Media plans, so the social media marketing strategy is one of the strengths of this platform.
From this platform you can follow the entire process of creating a social media strategy from start to finish.
Plan your week or month, choose the hours by obtaining information about the best time slot to publish on each of your social networks, schedule your posts with images, carousels, copies, Twitter threads and incorporate UTMs. All from one place.
content calendar in metricool
3. Analysis of your performance on social networks
Metricool also includes very complete analytics in which you can see the growth of your social networks , the number of posts, the engagement and the origin of your followers. To obtain them, you just have to go to the “Analytics” section and select the period you want to take into account for your report.
4. Analysis of your advertising performance
As we said, it's not just about social media! Metricool can also be linked to digital advertising platforms such as Google Ads , Facebook Ads , and TikTok Ads .
If you have several campaigns on different platforms, it can be very useful to obtain and review information on paid performance from a single tool .
Additionally, in the case of Facebook Ads and Google Ads korea telegram , you can manage campaigns without leaving Metricool.
5. Observation of your competition
Another key feature in Metricool is the ability to see what your competition is doing on Instagram , Twitch , Twitter and YouTube , analyzing followers, engagement and tracking, among others.
Knowing what your competition is doing through Benchmarking is very useful to adapt your strategy based on what your competition does.
Of course, this doesn't mean copying, but rather analyzing what works, what doesn't, and what actions you can adapt for your brand.
Why you should use Metricool in your strategy
Now that you know the features of Metricool , we want to make it clear to you how all these actions can help you in your brand strategy. Because with proper use of this platform, growth and success are assured.
Don't miss how!
1. You optimize your time
First of all, you optimize your time, saving valuable hours that you can use for other actions to continue growing your brand.
Metricool makes it very easy for you to plan and schedule all your posts for the week in just a few hours.
2. You plan your strategy in an easy and visual way
We know that other platforms also allow you to plan and schedule content. But Metricool is a very visual and easy-to-use tool, so scheduling from this platform is quick and easy .
In addition, it gives you information on the performance of hours that could work best for your brand to succeed on each social network .
3. You get complete reports
The paid version of Metricool allows you to download very complete reports in which you can see the evolution of your brand, both on social networks, as well as on paid and web.
The fact that the tool itself analyses social media statistics and creates reports for you, which you can customise according to the data you want to add, allows you to save a lot of time and focus on studying the results to decide what actions you should take to help your brand grow .
Metricool reports for social networks
5. It gives you key information to grow your brand
In addition to all these factors and advantages for your brand, Metricool provides you with additional, quality information that can be very useful for your digital strategy and the growth of your brand .
Data about your competitors' strategy , information about viral hashtags and their evolution, or the time slots that may work best for your posts are data that will help you optimize your strategy and reach more users.
Include Metricool in your brand strategy
