The major problem with this latest technique is the legitimacy
Posted: Thu Dec 05, 2024 10:22 am
And what result? A few painfully generated leads, a significant cash outflow that is not always easy to justify. And above all, the implementation of a prohibited and reprehensible practice. These practices are in any case to be prohibited nowadays and strongly opposed by the digital security authorities in France and abroad. The ban on acquiring databases has already been prohibited for a long time. The GDPR only ratifies this ban, while strengthening the sanctions against fraudsters. BtoB crawling (also called scraping ) is the method by which your salespeople use search engines and social networks to list potential customers and qualify them .
For example, you can detect a singapore phone number library company need if it announces a fundraising, is looking to hire certain profiles, or if it is restricted by the use of certain standards. There are also more automated approaches using algorithms. of the data obtained, without the slightest consent of the prospect! In the sense of the GDPR, this practice is illegal, therefore to be banned. Best practices for attracting prospects in 2018 The concept of prospect consent must be central to your digital strategy.
The request must come from the Internet user. This is why the regulation pushes you to adopt an Inbound Marketing logic and to process data in double opt-in, that is to say that a double verification of the prospect's agreement is necessary to use their personal data. Example : fill out a form AND click on the confirmation link in the validation email. With a view to digital transition, you must expand some of your digital channels: Social networks : Social media helps your business increase its notoriety and allows you to distribute your content and prospect directly where your prospects are, using their own communication codes.
For example, you can detect a singapore phone number library company need if it announces a fundraising, is looking to hire certain profiles, or if it is restricted by the use of certain standards. There are also more automated approaches using algorithms. of the data obtained, without the slightest consent of the prospect! In the sense of the GDPR, this practice is illegal, therefore to be banned. Best practices for attracting prospects in 2018 The concept of prospect consent must be central to your digital strategy.
The request must come from the Internet user. This is why the regulation pushes you to adopt an Inbound Marketing logic and to process data in double opt-in, that is to say that a double verification of the prospect's agreement is necessary to use their personal data. Example : fill out a form AND click on the confirmation link in the validation email. With a view to digital transition, you must expand some of your digital channels: Social networks : Social media helps your business increase its notoriety and allows you to distribute your content and prospect directly where your prospects are, using their own communication codes.