Contents
What is a pricing error and what forms does it take?
Reasons for pricing errors in online stores
Legal aspects of incorrect pricing – what can the seller do and what are the consumer’s rights?
Seller's rights in the event of a pricing error
Consumer rights and an error in the price of goods
Pricing error on website – what should the seller do?
How to avoid pricing errors in e-commerce?
What is a pricing error and what forms does it take?
Although it may seem obvious to you, in the case of a pricing error, we are talking about a phenomenon that can occur in both online and brick-and-mortar stores. This is a situation where the price of a product is set incorrectly . The reasons for such a situation can be varied, and its occurrence can affect the functioning of the market and the relations between sellers and customers.
It is worth knowing that pricing errors can take many forms. The most spectacular example is underselling a product, such as a luxury watch that was priced at PLN 100 instead of PLN 1,000. Such situations can lead to significant losses for the seller, especially if the customer decides to take advantage of such an opportunity. However, it is worth remembering that the amount can also be overstated, which can also affect the actions of competitors or potential buyers.
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Reasons for pricing errors in online stores
Pricing errors usually have a variety of causes, and their sources can be located in both human and technical factors. Below we have listed some of the most common factors.
Human error
One of the most obvious reasons for pricing errors is simply a mistake on the part of the person running the online store. This can include:
Typos – accidental entry of incorrect values.
Errors in the system – entering incorrect data into the pricing system.
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Therefore, it is extremely important to constantly monitor your e-shop to prevent such problems from occurring.
System failure
What happens if the error is caused by technical issues? This usually happens for several reasons:
Software errors – imperfections in the IT systems responsible for storing and updating pricing data.
Connectivity issues – loss of connection to the server while updating price lists.
In both situations, it is best to act before customers notice the error.
Poor price monitoring
The lack of proper tools to automatically track changes in an online store's offer can lead to pricing errors. That's why it's important for sellers to use solutions that allow for constant price monitoring and allow for quick response to significant errors.
Promotions and discounts
Are you wondering what other causes of pricing kuwait phone number resource errors in online stores are? Incorrect application of a discount or promotion can lead to unintentionally low prices. Examples of problems with promotions and discounts include: e.g. double application of a discount or incorrect promotion conditions (discount applied to the wrong assortment).
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Legal aspects of incorrect pricing – what can the seller do and what are the consumer’s rights?
In the case of a pricing error in an online store, two legal orders come into contact: the protection of the seller's interests and the rights of the consumer. So what does the situation look like from the point of view of both parties?
Seller's rights in the event of a pricing error
Have you ever had a pricing error? As a seller running an e-shop, you are not completely helpless in such a case.
The law provides that in certain situations you may refuse to process an order, especially when the error in the price of the goods is obvious and the customers notice the error and are aware of it.
The legal basis is Article 84 of the Civil Code, which provides for the possibility of avoiding the consequences of a declaration of intent made under the influence of error. In order for the store owner to be able to invoke this article:
the error must be material – for example, the price of a luxury watch is PLN 100 instead of PLN 10,000;
the error must be noticeable to the consumer – the amount must clearly differ from the market value of the product.
