Contents
Why do Facebook image sizes matter so much?
Current and correct dimensions of Facebook graphics
FB profile picture – optimal dimensions
Facebook cover photo dimensions
Dimensions for vertical posts
Horizontal Post Dimensions
Square Facebook Post
Recommended dimensions of graphics for Facebook Stories
FB Dimensions for Event Background
Group cover photo
Facebook Advertising Graphics
The right size for FB graphics – summary
Why do Facebook image sizes matter so much?
Visual content is very important in social media. On company profiles, video and images attract the attention of Internet users much more than text . Therefore, you need to take care of their attractive appearance and clarity. But that's not all. Good quality graphics are extremely important, as are their appropriate dimensions. Why is it so important? Remember that by publishing photos with the correct dimensions:
you will avoid the so-called pixelation and image stretching,
the photos will look professional,
recipients will see all graphic elements – an incorrect file format may cause an important part of the file to be cut off, such as a company logo,
the photos will be of good quality – this will also shorten the loading time of the material,
will be adapted to each device – correct display on both desktop and smartphones and other mobile devices is essential today. Before publishing an image on Facebook, it is always worth making sure that it looks good on different screens.
In summary, if you want to run your business account professionally, remember about the right size of graphics. To build an expert image and achieve the best results, consider what Facebook recommends in the context of published posts.
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Current and correct dimensions of Facebook graphics
Facebook occasionally introduces changes to the allowable dimensions of graphics on FB. In addition, the platform has different requirements depending on the individual types of photos and posts. For example, an ad photo has a different size than the material for Facebook Stories. Below we present the basic dimensions of individual graphics.
FB profile picture – optimal dimensions
A profile picture is crucial on Facebook. It allows you to identify with a given company/brand. In the case of business accounts, this picture is usually a logo. The recommended dimensions for a profile graphic are 800 x 800 pixels . Also, remember that it is cropped to a circular shape.
You already know the dimensions of a Facebook profile picture. Remember that on computers it is displayed at 170 x 170 pixels, and on smartphones or tablets – 128 x 128 pixels.
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Facebook cover photo dimensions
A cover photo on Facebook allows you to include much more than a profile photo. You can include your company's motto, key data, brag about winning a contest, etc. Such graphics should be attractive and legible.
Facebook's recommended cover photo dimensions are 851 x 315 pixels . Some people, however, recommend 1200 x 628 pixels. It's worth trying this out and seeing what will provide a better final effect. The current cover photo dimensions assume that such a cover cannot be smaller than 400 x 150 pixels.
The ideal file size in this case is less than 100 KB.
Dimensions for vertical posts
Are you interested in recommendations for Facebook post dimensions? Remember that one of the most popular social media sites can publish different types of posts – vertical, horizontal, square or link post. Each of them has different dimensions. Check them out below.
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Vertical post is a popular image format because it displays well on smartphones and keeps the user's attention for longer. The recommended size is 640 × 960 pixels . If you choose a higher resolution, remember to maintain the 2:3 aspect ratio.
Don't forget that Facebook displays the photo so that the timeline is 500 pixels wide and fits the 1.91:1 aspect ratio.
Horizontal Post Dimensions
The recommended resolution for a photo published horizontally is 1200 × 900 pixels . However, if we paste a link into the post, Facebook automatically downloads the graphic from it, which is displayed as a rectangle measuring 1200 × 630 pixels .
Square Facebook Post
You can also upload a square photo to Facebook. The mexico phone number resource same format is used here as for Instagram posts, which is 1080 x 1080 pixels .
In the past, square post graphics could also be used to create a carousel post. According to FB's current dimensions, if you're sharing 2-10 photos as an ad on Facebook Ads, the images should be 1200 x 1200 .
Recommended dimensions of graphics for Facebook Stories
Stories are a format that reigns supreme across social media. Facebook and Instagram Stories are displayed on the entire phone screen, so the recommended size is 1080 × 1920 pixels .
Facebook recommends not adding an image smaller than 500 pixels wide.
Pro tip: If there is text in the story, don't put it at the very top or bottom. Otherwise, the content will be obscured by the buttons and elements there. Try to leave about 250 pixels of space ("slack").
FB Dimensions for Event Background
The event graphics are meant to encourage people to attend the event. It's good if they show the most important information (location, day, time, etc.). The recommended size for the event background image is 1200 × 628 pixels . It's worth noting that Facebook doesn't compress this image, it just crops it. When you click on it, the full-size photo appears.
