Creating a successful Google Ads campaign isn't as easy as publishing your ads, getting your brand to appear at the top of the page, and starting to register sales or leads. I wish! We're sorry to disappoint you.
Because behind optimal results there are hidden SEM strategies , many of them taking into account Google Ads automation. And this is the case of Smart Bidding .
At Kiwop we want your business to be a future-proof business. That is why we recommend that you continue reading this article on how to obtain optimal results with Smart Bidding in Google Ads .
What are you waiting for?
What is Smart Bidding?
Smart Bidding is a Google Ads option in which the bidding strategy can be carried out automatically , always based on the platform's algorithm and how it views the ads, their objective, keywords, device, location or what the competition is working on and achieving, among other things.
In this way, thanks to Smart Bidding , the bidding strategy of each campaign is automatically adapted based on previous learning. In other words, if Google Ads verifies that everything is correct in the ads, you can forget about selecting the type of bid!
Google Ads allows you to work with different bids based on what you are looking for with your campaign. For example:
If you want to get traffic there is the option to maximize clicks .
If you want to get the maximum possible conversions at a maximum price, you can choose the CPA or Cost per Action strategy .
If you're looking for the highest number of conversions no matter how much you spend or how much revenue you receive, you can choose to maximize conversions .
Or if you need to get the maximum possible profit, you can choose to bid on ROAS or Return on Advertising Spend as well as maximize the value of conversions .
Smart Bidding allows you to optimize bids in Google Ads
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Advantages of using Smart Bidding in Google Ads
The advantages of Smart Bidding are many, and go beyond the automation of the task of choosing a bid. We will tell you about them!
Advanced learning
Thanks to automation based on learning and trial and error, campaigns improve their optimization and make more accurate predictions, in addition to having a smaller margin of error.
Optimizing your time
Another advantage is that it allows you to save time or spend it on other tasks. The time you used to spend studying whether your objectives were being met or deciding which bidding strategy you should use is now history!
Improving performance in Google Ads campaigns
By constantly improving your bidding strategy , you also achieve an increase in clicks and therefore an increase in leads or sales. Thus, both the performance of your Google Ads campaigns and the profit they generate increase thanks to Smart Bidding .
Improve positioning
By having an appropriate strategy and getting a greater number of clicks, you also improve your positioning compared to the competition .
5 tips to improve your results with Smart Bidding in Google Ads
Yes! The advantages of Smart Bidding and its proper functioning will also depend on several factors that depend on you. We tell you what you should take into account to optimize the results with Smart Bidding .
Choose the right objective for your campaign
What are you looking to achieve with your campaigns? Sales, leads, traffic… Let Google Ads know! This way, the platform's algorithm can find the bidding strategy that works best for your campaign , always based on what you need.
Check that conversion tracking is working properly
Before launching your campaign, always remember to check that conversions are being recorded correctly . Not just for your information, but so that Google Ads knows about it too!
Thus, the Smart Bidding function will capture all the data to find the bids that best fit and give the best results. Because if Smart Bidding looks for conversions but none are recorded in Google Ads… the strategy will constantly change!
Simplify your account structure
Google Ads recommends simplifying your account structure as much as possible to use Smart Bidding more accurately. In other words, don't work on a large number of campaigns, but rather unify them whenever possible.
Experiment with the automated bidding strategy
Trial and error always pays off, because we can find ways to improve! So don't hesitate to experiment with different bidding strategies . You can work with A/B tests, try different techniques in large campaigns, etc.
Evaluate Smart Bidding results to optimize performance
And as always… Evaluate and study the results! See if Smart Bidding is getting you where you want to go, or if you can change aspects of the campaign to improve its performance .
Evaluate the results to optimize your campaigns
