12 Brands That Do Great Marketing on TikTok to Inspire You
Posted: Thu Dec 05, 2024 10:39 am
Kamila Dantas
Jul 26, 22 | 8 min read
brands on tiktok
Reading time: 7 minutes
Short videos have become one of the biggest trends in Digital Marketing today, causing content creators and brands to bet on the popularity and influence of this new format.
TikTok, the leading short-video social network, has already reached the mark of over 1 billion monthly active users , who spend an average of +25 hours per month on the app . The growth is so great that it worries competitors like Instagram and Google .
Even with this impressive data, marketers still face a major challenge: creating content that engages with consumer audiences , as only 9% consider TikTok their most engaged social platform, according to the State of Marketing Report 2022 , published by Hubspot, Rock Content, Litmus, and Wistia.
Source: State of Marketing Report 2022
The same report (which you can download for free) shows that short-form video content like TikTok and Instagram Reels are the most effective type of social media content and have the highest ROI compared to any other format.
So, to help you get better results on this social network, we've listed 12 brands that do great marketing on TikTok and also explained the content strategy behind them. Let's get to it!
Follow us on the Rock Content LinkedIn page
12 Brands That Are Using TikTok Successfully
1. Semrush
Anyone who thinks TikTok isn't a place for B2B christmas island email list companies needs to change their mindset. One brand that is focusing its marketing on this platform is the SEO research tool Semrush.
They present really useful information for marketers in a fun and entertaining way, and that’s magical. Sometimes, because they’re so genuine and organic, you wouldn’t even think their posts came from a B2B company.
One content series I particularly like is “You searched for WHAT?”. It features an introduction to the topic of search and then a skit about it. And of course, to make it more fun, the search queries are all very funny.
@semrush
The question that has divided people for centuries… is a hot dtrugglesearch #debate #sketchcomedy #searchhistory #trending @google
♬ original sound - Semrush
2. Netflix
Netflix has more than 26 million followers on TikTok and a legion of fans who interact and promote its content. Many of the videos are cut from the streaming content itself to promote premieres , as well as behind-the-scenes content and exclusive interviews with the actors, always in a very light and fun way.
This makes the audience feel special by having access to unique content on the platform. In addition, Netflix's profile is committed to quick games with the audience and funny clips from the series to increase engagement and organic sharing of its content.
ADVERTISEMENT
3. WANNA
Influencer marketing is huge on TikTok. Creators on the platform offer a great opportunity for your brand to get closer to their audience and even build a larger community around them.
When fashion and tech startup WANNA promoted its new Augmented Reality app “ Wanna Kicks ,” it was clearly aiming at millennials and Gen Z. That’s why it partnered with creator @josephwsj, which became one of their first collaborations.
Victoria Fedorova, Brand Marketing Manager at WANNA, said via email that “as sneaker culture became more about status than just performance footwear, we wanted to reach our potential audience in their everyday lives rather than chasing fashion or sports.”
WANNA wanted to boost app downloads, increase brand and product awareness, and grow its app community by partnering with TikTok creators seemed like a great strategy.
Ultimately, creators must keep up with cultural trends, social changes, and everything else that impacts a consumer’s daily life.
Jul 26, 22 | 8 min read
brands on tiktok
Reading time: 7 minutes
Short videos have become one of the biggest trends in Digital Marketing today, causing content creators and brands to bet on the popularity and influence of this new format.
TikTok, the leading short-video social network, has already reached the mark of over 1 billion monthly active users , who spend an average of +25 hours per month on the app . The growth is so great that it worries competitors like Instagram and Google .
Even with this impressive data, marketers still face a major challenge: creating content that engages with consumer audiences , as only 9% consider TikTok their most engaged social platform, according to the State of Marketing Report 2022 , published by Hubspot, Rock Content, Litmus, and Wistia.
Source: State of Marketing Report 2022
The same report (which you can download for free) shows that short-form video content like TikTok and Instagram Reels are the most effective type of social media content and have the highest ROI compared to any other format.
So, to help you get better results on this social network, we've listed 12 brands that do great marketing on TikTok and also explained the content strategy behind them. Let's get to it!
Follow us on the Rock Content LinkedIn page
12 Brands That Are Using TikTok Successfully
1. Semrush
Anyone who thinks TikTok isn't a place for B2B christmas island email list companies needs to change their mindset. One brand that is focusing its marketing on this platform is the SEO research tool Semrush.
They present really useful information for marketers in a fun and entertaining way, and that’s magical. Sometimes, because they’re so genuine and organic, you wouldn’t even think their posts came from a B2B company.
One content series I particularly like is “You searched for WHAT?”. It features an introduction to the topic of search and then a skit about it. And of course, to make it more fun, the search queries are all very funny.
@semrush
The question that has divided people for centuries… is a hot dtrugglesearch #debate #sketchcomedy #searchhistory #trending @google
♬ original sound - Semrush
2. Netflix
Netflix has more than 26 million followers on TikTok and a legion of fans who interact and promote its content. Many of the videos are cut from the streaming content itself to promote premieres , as well as behind-the-scenes content and exclusive interviews with the actors, always in a very light and fun way.
This makes the audience feel special by having access to unique content on the platform. In addition, Netflix's profile is committed to quick games with the audience and funny clips from the series to increase engagement and organic sharing of its content.
ADVERTISEMENT
3. WANNA
Influencer marketing is huge on TikTok. Creators on the platform offer a great opportunity for your brand to get closer to their audience and even build a larger community around them.
When fashion and tech startup WANNA promoted its new Augmented Reality app “ Wanna Kicks ,” it was clearly aiming at millennials and Gen Z. That’s why it partnered with creator @josephwsj, which became one of their first collaborations.
Victoria Fedorova, Brand Marketing Manager at WANNA, said via email that “as sneaker culture became more about status than just performance footwear, we wanted to reach our potential audience in their everyday lives rather than chasing fashion or sports.”
WANNA wanted to boost app downloads, increase brand and product awareness, and grow its app community by partnering with TikTok creators seemed like a great strategy.
Ultimately, creators must keep up with cultural trends, social changes, and everything else that impacts a consumer’s daily life.